Hess.com

World Map Redesign

An enormous global organization with facilities around the world, Hess came to GTO to improve the user experience of the interactive map showcasing their global operations in a fashion that was simple, elegant, and intuitive. GTO's redesigned map features the natural colors of the Earth, and allows users to dynamically explore Hess' operations worldwide with ease.

St. Luke's Hospital

Branding and Business Strategy, Operational Effectiveness

St. Luke's Hospital was struggling with old brand perceptions and an overly complicated website. In addition, they saw an opportunity whereby digital could increase operational efficiencies. GTO redefined the brand's strategy as "The Heart of New York", and created a strong digital presence through a new website showcasing the hospital's world-class services and community-oriented approach. The new site features improved structure, photos of real employees, and tools that make content easy to find.

The Webby Awards

GTO has been recognized by the Webby Awards for several projects, including Best Pharmaceutical Website and People's Voice Award for Estroven.com. The BET On Blast Video Player was an Honoree for Best Design & Function; and HowIFightMS.com was a Blog-Cultural Honoree as well as Finalist in the Online Film & Video Reality Category.

Lunesta

3D Mapping
Video Projection

To drive traffic to Lunesta's new unbranded site, followthewings.com, GTO created an immersive public event in NYC's Meatpacking District, featuring 3D mapping video projection on an entire side of the Gansevoort Hotel. The YouTube video has since gone viral, getting over 280,000 views in less than two months, and spreading the word about the campaign.

FullTerm™

Mobile Site

FullTerm™, the Fetal Fibronectin Test, is the most accurate test available to determine preterm birth risk. Based on GTO's previous website design, GTO created an award-winning mobile site that informs both moms-to-be and physicians by raising awareness in an engaging manner. Without relying on scare tactics, the site promotes self-education and the importance of having meaningful emotional connections.

Continuum
Health Partners

Branding and
Business Strategy, Website Creation

Continuum Health Partners had a problem with their web presence — lack of organization, undirected and unchecked growth, and no actual destinations for users seeking information on the individual hospitals. Knowing that they had an opportunity to use digital to achieve their business objectives, Continuum came to GTO for help. As an interim solution before the larger site redesigns, GTO elevated each hospital site into a singular destination that users could easily find on the web.

Omnaris

Fully Integrated
Digital Program

GTO created a fully integrated digital program for Omnaris that features a redesigned website supported by eCRM, digital media, social media, search, and mobile. The program was designed to drive copay card registration and brand engagement, and has clearly driven Rx sales. The new website envisions an allergy-free world in which users live, and features streamlined navigation, robust tools, and in-depth allergy and product information. The new site has won a host of awards, including an MM&M Gold Award for Best Branded Web site.

Dr. Oz

Website Redesign

When Dr. Oz was about to take over Oprah's time slot, GTO was asked to redesign a number of his site's pages with a whole new look & feel. GTO's visually rich new interface reinvigorated the site, putting Dr. Oz at the forefront, and positioning him as the trustworthy, engaging health expert who guides you through your lifelong health journey.

Jefferson Radiology

Branding and Strategy, Website Creation

To differentiate Connecticut's premier radiology practice from its competitors, GTO developed a website showcasing the updated Jefferson Radiology brand alongside its breadth of specialties, and giving access to tools that help the practice gain efficiencies. The new site features updated functionality and an overall approach that is professional, sophisticated, clean, and human — bringing to life the caring and professionalism at the core of the JR brand.

Licor43

Media Campaign

Licor43 wanted to increase the number of registrants in its database. Knowing that few things are more enticing than meeting a celebrity, GTO created a contest whereby the winner spends a day with Spanish pop star, Dani Martín. Via social media efforts including a new Facebook page, users were directed to a microsite where they signed up for the contest.

Milk Allergy Awareness Campaign

Neocate asked GTO to spread the word about Cow Milk's Allergy and drive traffic to the Neocate site. Connections were built through Twitter, and as moms identified with the cause they got involved, sharing stories and pictures. By turning the campaign into a movement, GTO reached over 100,000 people, increasing site traffic by 60%.

Life Technologies

Branding,
User Experience Workshops,
Website Redesign

Life Technologies was merging with Invitrogen. Through User Experience workshops, GTO honed in on Life Technologies' and Invitrogen's brand promise, target audience, and user sentiment. These findings informed GTO's in-depth Personas and User Scenarios, resulting in streamlined information architecture and design for the updated Life Technologies homepage with integrated Invitrogen content.

HowIFightMS.com

Digital Program
That Made a Difference

To help launch the first oral treatment for MS, GTO developed the digital program for HowIFightMS.com, an unbranded website featuring real people blogging through video ("vlogging") about their experiences with MS. GTO developed new rules that satisfied regulatory, while still allowing the vloggers to express themselves. The site was a great success, garnering thousands of signups from the MS community, and providing a unified resource for them to talk and share stories.

Ascend

Clinical Trial Recruitment

GTO was tasked with the not-so-minor hurdles of promoting awareness, facilitating enrollment, and enhancing compliance with the study protocol for a new clinical trial for IPF patients. By targeting audiences, GTO was able to drive them to the site's global trial center locator, and then used social media to share updates and accelerate enrollment.

Thomson Reuters

Communications Planning and Personalized Messaging

GTO created an overall communications plan plus comprehensive segmentation strategy and development process that allowed Thomson employers to directly engage employees with tailored messaging through email, print, and the web. By delivering the right message to the right person in the right way, Thomson enabled employers to cogently communicate the importance of their healthcare to employees, improving their health over the long term and thereby reducing insurance costs.

Trane

Website Redesign

With two major conferences looming, Trane quickly needed a site that provided easy access to relevant key content. GTO designed, implemented, and launched elegant microsite solutions that brought critical content to the forefront, while providing links to deeper content and functionality within the larger site experience.

ThinPrep

Website

GTO created an award-winning website for ThinPrep, a test for women at risk for the HPV virus that causes cervical cancer. Through an interactive homepage portraying women in 3 different scenarios, users are able to readily identify and be immediately engaged. User-friendly navigation leads deeper to content that informs about screening and the risks of HPV.

DePuy Do-Surgery

Branding,
Strategy, Creative,
Digital Execution

Johnson & Johnson wished to extend their relationship with DePuy-trained surgeons post-course. GTO reinforced the DePuy brand by developing an interactive website through which surgeons could continue their training. The site allows KOLs and surgeons to share cases, and features videos showing surgical techniques. Through continued engagement, the site reinforces brand loyalty.

Greater Good

Giving Back to Communities
Where We Live

Greater Good is how GTO gives back. We donate our time and resources to causes in our local communities that are important to us. This program may not be high profile — but it is very high impact.

dLife

Business Strategy, Branding, Integrated Program Creation

dLife came to GTO with a challenge and an opportunity: there are approximately 20 million people in the U.S. who suffer from diabetes; how can we build a business around helping them? GTO did the research, uncovered the human insight, and created dLife — an unbiased resource for all issues related to diabetes. By leading with digital (dLife.com), GTO created the business and the brand, along with a revenue-generating website and robust CRM program, plus the ability to grow. From this beginning, dLife TV was created and dLife was off and running. Today, dLife helps millions of people and businesses engage in an active dialogue about diabetes.