Helping today's youth — our global initiative
Every day, we partner with our clients to deliver solutions that help people around the world lead healthier lives. This outward focus on helping others begins with our own internal culture of respect and community giving.
We carry our self-appointed mission through corporate-sponsored pro bono marketing efforts — funded by GTO — as well as through the tireless efforts and volunteerism of our employees.
Children Come First
In 2007, we launched the Children Come First campaign, through which we create websites free of charge for local community centers whose goal it is to mentor today's youth.
Each website has its own Content Management System, as well as a system to serve banners. The goal is for each community center to become self-sufficient: to be able to put up its own content as well as sell advertising on the site. The proceeds are used to fund new programs/college tuitions.
We have launched two sites to date:
Camp Friendship
Camp Friendship, located in Park Slope, Brooklyn, is a non-profit organization geared towards enhancing the quality of life for underprivileged children in the Brooklyn area.
Visit campfriendship.net
Carver Center
For our next project, we are redesigning the website of the Port Chester Carver Center, a community-based organization offering educational and social services to Port Chester youth.
Visit carvercenter.org
As we add more and more sites, we will build a network of community centers that truly serve local communities. 100% of the advertising bought goes to each community center.