GTO Contributes to 1st Place Win in 2007 PhAME Awards
New York, May 15, 2007 — Greater Than One, a leading interactive agency, has made significant contributions to Eli Lilly and Company's campaign for Cymbalta, resulting in First Place for Best Media Plan in this year's PhAME Awards.
The PhAME Awards are among the most prestigious in the pharmaceutical consumer marketing field, and the Best Media Plan category reflects excellence in identifying and reaching target audiences.
The winning media plan, for Cymbalta's "Depression Hurts" campaign, was a joint effort of Greater Than One and Draft FCB. To view a complete list of winners, click on the following link: www.rxawards.com/pastawardsub10.html.
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