Greater Than One

Expertise

We integrate research, insight, and strategy to fully understand our clients' businesses and their brands in order to help them best meet their goals. Utilizing this information, we create award-winning and effective experiences across all mediums.

Analytics, Insights & Strategy (AIS)

"Marketing that matters"

Our AIS team combines insight gathering and data analytics to stake out strategies that grow brands in unique, powerful, and sustainable ways.

Services Include

  • Sustainability Strategy
  • Pre-Launch and Launch Product Strategy
  • Customer Experience and Relationship Strategy
  • Content Strategy
  • Social Media Strategy

Pamela Pinta, Senior Partner, AIS

Customer Relationship Marketing (CRM)

"Developing holistic brand experiences"

GTO's vision of CRM goes beyond the inbox. We use a rigorous data analytics practice to uncover deeper customer insights as the basis for a synergized system of cross-platform solutions, providing an ever-evolving personalized experience across all brand touchpoints.

Services Include

  • Research and Analysis
  • Channel and Segmentation Strategy
  • Creative Development
  • Program Management and Execution
  • Analytics and Optimization

Chris Green, Director, CRM

Experience Design (ExD)

"Creating meaningful connections"

Utilizing key brand and consumer insights, our ExD team develops integrated, strategic branded experiences across all platforms. Our award-winning creative delivers innovative interactions for customers and measurable results for clients.

Services Include

  • Multiplatform Brand Development
  • Content Strategy and Development
  • Visual Design, Motion Graphics, and Video
  • User Experience
  • Experiential Marketing

Pilar Belhumeur, Partner, Executive Creative Director

Gregory Gross, PhD, Executive Creative Director, Content

Print Communications

"Improving impact with story-selling"

From sales aids to slide kits and brochures to backgrounders, the GTO team creates print pieces that engage, persuade, and sell. We weave facts and data into a simple story to make them more memorable, more evocative, and more compelling.

Services Include

  • Content Strategy and Development
  • Medical Direction
  • Fact-checking, Proofreading, and Editing
  • Visual Design and Layout
  • Production

Gregory Gross, PhD, Executive Creative Director, Content

Pilar Belhumeur, Partner, Executive Creative Director

Technology

"Focusing on the big picture"

At GTO, we believe technology should serve the user experience and our clients' business goals. Our technology team has a deep understanding of rich front-end experiences, complex web applications, enterprise content management systems, and modular web services.

Services Include

  • Content Management
  • Infrastructure and Acquisition
  • Mobile Websites/Apps/Tablet Development
  • Custom Application and Database Development
  • Open Source Integration
  • iPad/eDetail Development in Skura, Veeva iRep,
    and Cegedim

Steve Longbons, Partner, Technology

Media/Search

"Defining the media that matter"

GTO Media thinks beyond media placement and focuses on providing media solutions that capitalize on the "white space" within which customers and brands interact and exchange value.

Services Include

  • Search Engine Marketing
  • Social Media
  • Display Media
  • Affiliate/Direct Marketing
  • Broadcast Planning and Buying
  • Print Planning and Buying

Kate Drummond, Partner, Media

Marcos Regalo, Director of Search

GTO Media named top industry Innovator by PM360 Magazine. Read Article ›