Greater Than One

Expertise

We integrate research, insight, and strategy to fully understand our clients' businesses and their brands in order to help them best meet their goals. Using this information, we create award-winning and effective experiences across all mediums.

Analytics, Insights & Strategy (AIS)

"Marketing that matters"

Our AIS team combines insight gathering and data analytics to stake out strategies that grow brands in unique, powerful, and sustainable ways.

Services Include

  • Sustainability Strategy
  • Pre-Launch and Launch Product Strategy
  • Customer Experience and Relationship Strategy
  • Content Strategy
  • Social Media Strategy

Pamela Pinta, Chief Strategic Officer

Customer Relationship Marketing (CRM)

"Developing holistic brand experiences"

GTO's vision of CRM goes beyond the inbox. We use a rigorous data analytics practice to uncover deeper customer insights as the basis for a synergized system of cross-platform solutions, providing an ever-evolving personalized experience across all brand touchpoints.

Services Include

  • Research and Analysis
  • Channel and Segmentation Strategy
  • Creative Development
  • Program Management and Execution
  • Analytics and Optimization

Chris Green, Director, CRM

Experience Design (ExD)

"Creating meaningful connections"

Using key brand and consumer insights, our ExD team develops integrated, strategic branded experiences across all platforms. Our award-winning creative delivers innovative interactions for customers and measurable results for clients.

Services Include

  • Multiplatform Brand Development
  • Content Strategy and Development
  • Visual Design, Motion Graphics, and Video
  • User Experience
  • Experiential Marketing

Pilar Belhumeur, Partner, Executive Creative Director

Gregory Gross, PhD, Executive Creative Director, Content

Print Communications

"Improving impact with story-selling"

From sales aids to slide kits and brochures to backgrounders, the GTO team creates print pieces that engage, persuade, and sell. We weave facts and data into a simple story to make them more memorable, more evocative, and more compelling.

Services Include

  • Content Strategy and Development
  • Medical Direction
  • Fact-checking, Proofreading, and Editing
  • Visual Design and Layout
  • Production

Gregory Gross, PhD, Executive Creative Director, Content

Pilar Belhumeur, Partner, Executive Creative Director

Technology and Delivery

“Taking customer driven strategic initiatives and delivering technical solutions that drive positive ROI”

The GTO Technology and Delivery teams manages the process of bringing together all GTO expertise to creating award winning design while developing high quality solutions which utilize rich media, front end development, Content Management Systems (CMS) and backend database development

Services Include

  • Product Management and Service Design
  • Project Management
  • Content Management Development
  • Responsive Design Development
  • Front End Development
  • Quality Assurance

Jeff Herz, Director, Technology and Delivery

Production

"Executing with consistency and economy"

Effective multichannel marketing demands deployment in real time—and execution capabilities responsive enough to meet that challenge. GTO streamlines execution for clients to expedite turnaround, ensure consistency across channels, and save money.

Services Include

  • Agency Coordination
  • Digital Content Production
  • Motion Graphics and Video Production
  • Template Creation and Coding
  • Translation and Localization
  • Quality Assurance and Testing

Patrick Rorke, Partner, Chief Operations Officer

Media/Search

"Defining the media that matter"

GTO Media is a stand-alone division of Greater Than One. We think beyond the media placement and focus on providing media solutions that capitalize on the "white space" within which customers and brands interact and exchange value.

Services Include

  • Search Engine Marketing
  • Social Media
  • Display Media
  • Affiliate/Direct Marketing
  • Broadcast Planning and Buying
  • Print Planning and Buying

Kate Drummond, Partner, Media

GTO Media named top industry Innovator by PM360 Magazine. Read Article ›