Physician Marketing

We have deep expertise in communicating with physicians, specialists, and healthcare professionals either directly or working alongside the salesforce.  

Direct to Physician Marketing

With virtually all U.S. physicians connected to the internet, and nearly 9 in 10 using app-enabled smartphones and tablets, it has never been more critical for marketers to use digital channels. Drawing on our experience ranging across web, social, and mobile spaces, GTO helps clients develop best-in-class DTP campaigns and programs. We reach physicians on the media channels and digital resources they use most, earning their attention by providing relevant information and useful tools aimed at helping them improve patient outcomes and clinical efficiencies.

Sales Force Effectiveness

We provide digital solutions that support the modern sales force. eDetailing has revolutionized the way representatives speak with physicians. We use the most cutting-edge digital tools — including iPads and tablet PCs — to develop compelling eDetailing experiences that help communicate important information and brand messaging.  Comprehensive back-end analytics help ensure that your sales force performs as efficiently as possible. Our partnerships with technology leaders keep us current, while our focus on innovation and human insights makes us stand apart.