General Services Administration

General Services Administration
Authorized GSA Schedules Price List

We are proud to be recognized for the value our work has brought to our clients and their users.

Contractor:	Greater Than One, Inc. 395 Hudson Street, 5th Floor New York, NY 10014 Tel: (212) 252-1999 Fax: (212) 252-7364 Web: www.greaterthanone.com
Contacts:	Contract Administrator Ms. Elizabeth Izard Apelles, Chief Executive Officer Tel: (212) 252-9332 Email: eapelles@greaterthanone.com
Business Size:	Small business

1. Customer Information

1a. Awarded Special Item Numbers:	SIN 541-3: Web Based Marketing Services
1b. Pricing of Tasks:	See Attachment 1
1c. Labor Category Information:	See Attachment 2
2. Maximum Order:	$ 1,000,000
3. Minimum Order:	$ 100.00
4. Geographic Coverage (Delivery Area):	Domestic
5. Point(s) of Production:	New York City, New York (County of New York)
6. Discount from List Prices of Statement of Net Price:	All prices in this catalog are net.
7. Quantity Discounts:	Not applicable
8. Prompt Payment Terms:	Net 30 days
9a. Notification Whether Government Purchase Cards Are Accepted at or Below the Micro-purchase Threshold:	Yes
9b. Notification Whether Government Purchase Cards Are Accepted or Not Accepted Above the Micro-purchase Threshold:	Yes, they are accepted.
10. Foreign Items:	Not applicable
11a. Time of Delivery:	To be negotiated at the task order level.
11b. Expedited Delivery:	Items available for expedited delivery are noted in this price list.
11c. Overnight and 2-day Delivery:	Not applicable
11d. Urgent Requirements:	See contract clause I-FSS-14-B. Agencies can contact the Contact for Contract Administration to obtain faster delivery.
12. F.O.B. Point(s):	Destination
13a. Ordering Address:	395 Hudson Street, 5th Floor New York, NY 10014
13b. Ordering Procedures:	For supplies and services, the ordering procedures, information on blanket purchase agreements (BPAs), and a sample BPA can be found at the GSA website: http://www.gsa.gov
14. Payment Address:	Address for mailed remittances: 395 Hudson Street, 5th Floor New York, NY 10014 Ordering agencies that want to use Electronic Funds Transfer (EFT) payment can contact Julia Nelson for routing instructions. Email: accounting@greaterthanone.com Tel: (212) 252-1999
15. Warranty Provision:	Not applicable
16. Export Packaging Charges:	Not applicable
17. Terms and Conditions of Government Commercial Credit Card Acceptance (Any Thresholds Above the Micro-purchase Level):	Not applicable
18. Terms and Conditions of Rental, Maintenance, and Repair:	Not applicable
19. Terms and Conditions of Installation:	Not applicable
20. Terms and Conditions of Repair Parts:	Not applicable
20a. Terms and Conditions of Any Other Services:	Not applicable
21. List of Service and Distribution Points:	Not applicable
22. List of Participating Dealers:	Not applicable
23. Preventive Maintenance:	Not applicable
24a. Special Attributes Such as Environmental Attributes:	Not applicable
25. Data Universal Numbering System (DUNS) Number:	602919354
26. Notification Regarding Registration in Central Contract Registration (CCR) Database:	Registered until 4/29/2009

2. Overview

Who We Are

Greater Than One, Inc. is a full-service interactive marketing agency. We are dedicated to helping our clients — such as government agencies — communicate with their constituents through the web. Our broad industry experience spans multiple sectors, including Healthcare, Education, Media and Entertainment, Publishing, and Travel, and includes Fortune 500 companies and small non-profit organizations. Founded in April 2000 and located in lower Manhattan, Greater Than One has grown to a seasoned team of over 60 professionals who have work experience on government sites such as usa.gov, usps.com, and cftc.gov.

A fast, flexible, and efficient company, we are recognized in the industry for our strategic thinking and strong commitment to ROI. We are independent and self-funded, which means that we can focus on the needs of your agency and your constituents, without being distracted by outside investors or a parent company.

At Greater Than One, we strive to provide the highest level of service in the industry. We become a true marketing partner by achieving a full understanding of our clients' products, services, customers, value drivers, business objectives, and competitors. Our mission is to create an environment where great people and ideas can become even greater.

 

Our Service Offerings

For additional information, please visit: www.greaterthanone.com

Search Engine Optimization (SEO)

In the 1989 film Field of Dreams, Kevin Costner carved a baseball diamond out of his corn field, knowing that, "If you build it, they will come." If only the online world worked that way! You can build a spectacular website, but unfortunately without proper marketing/PR, it will likely remain a ghost town.

To guarantee that "they will come", the place to start is with the search engines. It has been shown that search engines attract more people to websites than all other advertising combined, including banners, newspapers, TV, and radio. If the search engines don't know you exist, then you may as well not.

We can help you increase your website's visibility on the major search engines and directories through a process called Search Engine Optimization (SEO). SEO involves: 1) optimizing the website itself — its design, content, architecture — to maximize its search engine "friendliness"; and then: 2) submitting the website's pages to the major search engines through an ongoing submissions program. Performance is carefully monitored over time, so that you can accurately assess your return on investment.

User Experience Design & Website Development

Greater Than One is a full-service agency that designs and builds compelling interactive experiences. We pull together multiple disciplines — Strategy, Information Architecture, Content, Visual Design, and Technology — to provide visitors with a positive user experience. Our website development team is highly regarded in the interactive space, and has won numerous industry awards for website design.

The Greater Than One team has expertise in building the following types of web properties:

• Product Sites
• Corporate Sites
• Community Sites
• e-Commerce Sites
• Portals
• Extranets
• Intranets
• e-CRM Mini Sites
• Interactive Advertising Campaign Landing Pages
• e-Marketing Digital Dashboards

By focusing on user experience, we ensure that your website is easily accessed and understood. This encourages your visitors to spend more time on your site, view more of your pages, use more of your features, and return to your site more often.

User Experience Design & Website Development services:

• Online Audience, Competitive, and Landscape Analyses
• Expert Usability Evaluation
• Live-User Usability Testing
• External Focus Groups
• Information Architecture
• Website Strategy
• Content Strategy and Development
• CMS Strategy and Implementation
• Visual Design
• Rich Media/Broadband Strategy and Execution
• Coding and QA
• 508 Compliance Evaluations
• Website Portfolio and Linking Strategy
• Website Analytics and Reporting

4. Special Item Number (SIN) Descriptions

Under our GSA Schedule Contract, Greater Than One can offer a wide range of web-based marketing services to federal agencies.

The Scope of Work of our contract includes Special Item Number (SIN 541-3) Web Based Marketing. The tasks listed within each SIN are examples only, and are not meant to limit or exclude any services within the scope of the contract.

The labor category hours according to contract number GS 23F-0195S, SIN 541-3 does not include pass-through costs and other direct costs (OCDs), such as photocopying. Individual agency orders may alter the type, quality, and timing of each component, resulting in a lower or higher price for specific requirements. However, task orders may not exceed the awarded amount, as specified, without a modification to the contract. To view a complete description of our Other Direct Costs, you may refer to our online catalog available through the GSA Advantage website: http://www.gsaadvantage.gov

SIN 541-3: Web-Based Marketing Services

Develop strategies and tactics for maximizing the use of an agency's Internet capabilities. Typical services include, but are not limited to:

• Website Design, Development, and Maintenance
• Search Engine Optimization
• Email Marketing Campaign Planning, Development, and Deployment
• Section 508 Compliance
• Activities Related to Electronic Marketing Service

5. Labor Categories

SIN 541-3 Web Based Marketing Services
LABOR CATEGORY	PRICE*
Director (Content)	$172.80
Medical Writer (Content)	$172.80
Senior Copywriter (Content)	$157.98
Copywriter (Content)	$123.43
Information Architect (Content)	$148.11
Project Manger	$148.11
Creative Director	$222.17
Art Director	$172.80
Designer	$148.11
Production Artist	$123.43
Flash Developer (Creative/Visual Design)	$172.80
Director (Technology)	$222.17
Developer (Technology)	$172.80
Associate Developer (Technology)	$138.24
Coder (Technology)	$123.43
System Administrator (Technology)	$148.11
Director (SEM/SEO)	$172.80
SEO Associate	$123.43
Media Coordinator (SEM/SEO)	$ 98.74
Director (Strategy)	$222.00
Senior Strategist	$172.80
Associate Strategist	$148.11
Quality Assurance Manager	$148.11
Quality Assurance Analyst	$118.49
* These are the maximum prices that can be charged. Lower prices may be quoted. Prices are inclusive of the Industrial Funding Fee of 0.75%.

6. Labor Category Descriptions

SIN 541-3 Web Based Marketing Services
LABOR CATEGORY	DESCRIPTION
Director (Content)	Typical Years of Experience and Education: 8+ and Masters Degree in relevant field. Oversees the development, writing, and editing of content material for interactive marketing mediums.
Medical Writer (Content)	Typical Years of Experience and Education: 6-8 and Bachelors Degree in relevant field. Develops, writes, and edits medical material for interactive marketing mediums.
Senior Copywriter (Content)	Typical Years of Experience and Education: 6-8 and Bachelors Degree in relevant field. Develops, writes, and edits material for interactive marketing mediums.
Copywriter (Content)	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Develops, writes, and edits material for interactive marketing mediums.
Information Architect (Content)	Typical Years of Experience and Education: 4-6 and Bachelors Degree in relevant field. Creates the blueprint for the website/ application interface.
Project Manger	Typical Years of Experience and Education: 4-6 and Bachelors Degree in relevant field. Manages the timeline, resources, and overall development of web-based applications.
Creative Director	Typical Years of Experience and Education: 8+ and Bachelors Degree in relevant field. Oversees the overall visual design for all web-based advertising applications
Art Director	Typical Years of Experience and Education: 6-8 and Bachelors Degree in relevant field. Works closely with the creative director, a team of designers, copywriters, coders, and account executives to manage a variety of site designs, redesigns, email campaigns, banner campaigns, internal design projects, presentations, and various other creative projects.
Designer	Typical Years of Experience and Education: 4-6 and Bachelors Degree in relevant field. Designs or creates graphics to meet specific commercial or promotional visual design needs.
Production Artist	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Assists on the production of designs to meet specific commercial or promotional needs.
Flash Developer (Creative/Visual Design)	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Designs or creates Flash animation to meet specific commercial or promotional visual design needs.
Director (Technology)	Typical Years of Experience and Education: 8+ and Masters Degree in relevant field. Oversees software development (primarily web applications), working closely with project managers, information architects, account managers, strategists, and creative.
Developer (Technology)	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Responsible for developing website applications.
Associate Developer (Technology)	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Assists in the development of website applications.
Coder (Technology)	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Responsible for the HTML coding for web-based applications.
System Administrator (Technology)	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Responsible for system administration, help desk, network administration, and possibly data administration.
Director (SEM/SEO)	Typical Years of Experience and Education: 8+ and Masters Degree in relevant field. Oversees the planning, purchasing, ongoing management, reporting, and analysis of online search media.
SEO Associate	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Identifies and outlines goals, objectives, metrics, strategies, and tactics for each web-based application in order to maximize search compatibility and visibility.
Media Coordinator (SEM/SEO)	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Provides genereal support to the Media Planner in the day to-day activities of reporting and maintaining advertising campaigns.
Director (Strategy)	Typical Years of Experience and Education: 8+ and M.B.A. or Masters Degree in relevant field. Directs and coordinates activities concerned with market research and the development of new concepts, ideas, basic data on and applications for products, services, or ideologies.
Senior Strategist (Strategy)	Typical Years of Experience and Education: 6-8 and M.B.A. or Masters Degree in relevant field. Provides strategic consultation and input to site development and online media plans.
Associate Strategist	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Supports and produces marketing research studies, white papers, and Client reports.
Quality Assurance Manager	Typical Years of Experience and Education: 4-6 and Bachelors Degree in relevant field. Oversees the planning and implementation of the software quality control process.
Quality Assurance Analyst	Typical Years of Experience and Education: 1-4 and Bachelors Degree in relevant field. Responsible for software testing (primarily web-based applications and email campaigns).

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