gto search frontier

The search marketplace is changing rapidly. While Google is still dominant, other players are growing and evolving, and new opportunities are constantly arising for marketers: blogging and other community trends, video content, dynamic interfaces, and more.

To succeed in the competitive world of search marketing, you need to look beyond the usual outlets and techniques. Turn to GTO Search for thought leadership in the world of search. Our experts are always on top of the latest search advances — and how they can benefit your business.

Challenge the Expected

Here's just a sampling of the kinds of trends and developments search marketers should keep up with:

• While Google still has a dominant search market share of around 50%, several smaller players are gaining momentum, creating more niche opportunities
• Partnerships and acquisitions are allowing many of the big players to expand their offerings (e.g., Google's acquisition of YouTube, Google and Yahoo! information sharing)
• Several engines are inviting offline media, such as newspaper ads and radio spots, into their ad inventory
• Search is becoming more specialized for specific content types, including video, audio, and blogs
• "Social search" developments (such as Google Co-op) let users participate in the search experience with tagging and other types of input
• Advances in dynamic interface let users get more information with each search result — and thus be more selective about what they click

Partner with GTO Search to learn how to leverage these advances and others just around the corner. To start that conversation, Submit an RFP.

How We'll Help You

Our Greater Learning initiatives help promote thought leadership and knowledge sharing about the evolution of search marketing for both clients and internal staff. We offer:

• Quarterly seminar series
• Monthly "Viewpoints" documents
• Speaking engagements

And our forward-looking vision informs all of the search services we offer:

Natural Search
Paid Search
Analytics Dashboard
International Search
Reputation Management
Search Marketing Resources