international search

If you're doing business abroad — or want to be — you need to think about more than just the standard U.S. search engines. To reach a global audience, your international search strategy must target various regional search properties (including the localized Googles, Yahoo!s, and the like). And your marketing methods need to account for local practices.

Optimize your search engine marketing for international reach, and you'll open many new doors for your business online.

The Benefits of International Search

• Reaching your current offline international customers, who may not be tuned into standard U.S. search resources
• Expanding to reach entirely new users in global markets
• Achieving greater results, because search campaigns and strategies are tailored to local standards, practices, and interests

How We'll Help You

GTO Search's client roster includes many international businesses, so we're experienced in leveraging opportunities in the global search landscape, and can help you with both paid and natural search marketing solutions.

Our services include:

• Search property selection to pinpoint which local search sites to target for your business goals
• Local search market research to understand the user practices and preferences, search technologies, regulatory issues, and more in the regions where you do business
• Keyword research in multiple languages to identify the buzzwords that will drive traffic in various markets
• Site optimization of both English and non-English sites, partnering with translation firms as needed to ensure your content is optimally localized for successful searches abroad
• Ongoing reporting with tools that enable centralized tracking and management across worldwide search resources

Want to discuss strategies and enhancements for improving your site's search performance? Submit an RFP

For the best results, make sure your international search marketing incorporates the best practices of general search services. GTO Search can also help you with:

Natural Search
Paid Search
Analytics Dashboard
Reputation Management
GTO Search Frontier
Search Marketing Resources