natural search

By making strategic changes to your website's content, structure, meta and alt tags, domain names, code, and more, you'll improve your site's visibility to the spider-based search engines. This translates into higher rankings on their "naturally" generated search results.

These efforts are known as natural (or organic) search enhancements — or search engine optimization (SEO) — and they're critical, since research shows that at least 80% of clicks from search results are on those organic listings (rather than the paid placements).

The Benefits of Natural Search

• An increase in free and qualified search engine traffic to your site
• Greater visibility to qualified users actively looking for your keywords
• Increased brand awareness through higher search result rankings
• Greater brand credibility from an unbiased (unpaid) "endorsement" of your site's value
• Results providing knowledge and insights, which can also be applied to paid search efforts

How We'll Help You

The GTO Search team applies strategic thinking, plus a combination of software, analysis tools, and good old-fashioned brainpower (based on years of SEO experience) to figure out where your site's search roadblocks lie and what tactics will best clear them to bring the search traffic to you.

We'll recommend ways to pair natural search enhancements with paid search tactics so they feed one another and generate better overall results — for instance, ensuring consistent brand awareness across all results, sharing keywords found to be successful, and more.

Our experts keep up with the search engines' constantly evolving algorithms and practices to make sure your site is always optimized for current conditions.

Our services include:

• Keyword research to identify the hot terms users search on relevant to your business, and determine how to integrate them into your site
• Site evaluation and optimization recommendations to pinpoint where you could improve content, organization, creative, coding, and more — and implement those changes if needed
• Linking strategies to research appropriate and related sites and submit link requests to help strengthen your site's ranking in the search engines
• Competitive landscape analysis to ensure you're keeping up with your competitors' strategies
• Detailed reporting, documenting traffic across different search engines to track results and offer actionable suggestions for ongoing improvements
• Search engine and directory submissions, which involve submitting specific, strategically-selected pages of your site to the search directories (sometimes for a fee) to enable quicker and more accurate indexing by the search engine spiders

Want to discuss strategies and enhancements for improving your site's search performance? Submit an RFP

Key Partners and Tools

• SEMDirector
• GTO Search proprietary tools

For the best results, include natural search enhancements as part of a broader search marketing strategy. GTO Search can also help you with:

Paid Search
Analytics Dashboard
International Search
Reputation Management
GTO Search Frontier
Search Marketing Resources