reputation management

Reputation management means making sure your industry's key influencers are always in the know about your company's news and brand positioning. In the digital realm, search engine PR plays a huge role, as both mainstream and "grassroots" journalists rely heavily on search for their story leads.

But in today's fragmented media landscape, online PR involves more than just disseminating press releases through the big search engines' news feeds. You need visibility on ALL the online resources that the media taps into — including niche search sites, trade databases, portals, blogs, and more.

The Benefits of Reputation Management

• Maximized exposure in news-based search engines
• Visibility in all the most important and influential digital channels
• Wider reach and greater penetration of brand positioning and messages
• Stronger relationships with key influencers that can help do your marketing for you
• Greater brand credibility from unpaid, unsolicited media "endorsements"

How We'll Help You

At GTO Search, we strive to stay at the forefront of developments in search and online marketing. We'll help you leverage the newest tools to better position your reputation, brand, and business in the marketplace.

Our services include:

• Press release management, including optimizing your press release development and managing submissions to the appropriate PR engines
• PR engine reporting to track how successfully your releases are reaching desired audiences and what kind of coverage — and site traffic — they're generating
• Media channel research to identify the other search outlets where you need visibility to attract journalists and other influencers
• Emerging opportunity strategies to keep you involved in influential blogs and other powerful viral marketing channels that are gaining importance
• Search marketing synergy planning to ensure that your other search efforts are working together successfully (for example, your natural and paid search results are portraying a consistent brand image)

Want to discuss strategies and enhancements for improving your site's search performance? Submit an RFP

Key Partners and Tools

• Market Sentinel
• PR Newswire
• Generation M

For the best results, include reputation management as part of a broader search marketing strategy. GTO Search can also help you with:

Natural Search
Paid Search
Analytics Dashboard
International Search
GTO Search Frontier
Search Marketing Resources