what to expect from gto search

Expect Experience

Search experts since 1998, the GTO Search team has executed profitable search marketing programs for more than 80 brands across a range of sectors. We've grown with the industry, experiencing its changes firsthand and passing on the best insights to our clients. Our many professional affiliations speak to our established position in the search world, as does our strict commitment to ethical search practices and industry regulations.

Expect Expertise

Our skills span the spectrum of search marketing, from big-picture strategy to detailed execution. We have expertise in all major online marketing and analytics tools, and we've developed many proprietary tools for search engine ranking, domain research, keyword matching, media reporting, and more. But we're technology-agnostic: our commitment is to finding the most appropriate and cost-effective solutions for each of our client's goals.

As the search engine marketing practice of Greater Than One, we leverage the knowledge of a full-service digital agency to position our clients' search efforts within the bigger picture of their overall marketing goals. And the user-focused approach that informs all of Greater Than One's work is also central to the GTO Search team: since users drive search success, understanding their perspectives, needs, and behaviors is critical to our solutions.

Expect a True Partner

Our clients have entrusted over $25 million in paid search media to our knowledgeable experts — just one testament to the value we provide them. We pride ourselves on our longstanding client relationships, developed by demonstrating our commitment to their success.

Depending on your particular search needs, your GTO Search team will include any or all of the following people:

• Group Account Director to oversee the overall account relationship
• Account Executive to serve as your primary liaison for day-to-day goals and objectives
• Search Engine Strategist to define strategic objectives and ensure they're met
• Search Engine Analyst to execute qualitative and quantitative performance analysis
• Media Planner to plan and purchase paid placements and follow-up on success metrics
• Executive Sponsor, a top-level GTO Search executive to offer insights and address concerns

"It is not unusual for clients to see 200% improvement in search-based traffic once our crack team of search experts works their magic."

- Amanda Powers, Director of Client Services

Greater Than One: Complete Digital Solutions

Seeking strategies and solutions for your other digital marketing challenges, from web development to email and media campaigns?
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