hero

A digitally native agency that can lead

Health care communications for today's fully connected world

About

Our Story

We are global marketers

We are the only health care agency to successfully create strategies and tactics across the entire omnichannel landscape on a global scale.

Independent thinking—and doing

As an independent agency, we imagine and execute big, integrated ideas—without the friction that occurs with consolidated agencies.
We are obsessively curious—about culture, business, brands, behaviors, production and technology. We are always looking for new thinking, new ways to engage and communicate. Being curious 24/7 means we can create new opportunities that change the game for brands.

Our Expertise

Our Expertise

We bring diverse talents together under one roof, where the whole is greater than the sum of its parts. That’s why we’re called Greater Than One.

Our AIS team combines intelligence gathering and data analytics to stake out strategies that grow brands in unique, powerful, and sustainable ways.
GTO's vision of CRM goes beyond the inbox. We use rigorous data analytics practice to uncover deeper customer insights as the basis for a synergized system of cross-platform solutions, providing an ever-evolving personalized experience across all brand touchpoints.
Using key brand and consumer insights, our ExD team develops integrated, strategic branded experiences across platforms. Our award-winning creative delivers innovative interactions for customers and measurable results for clients.
Across channels and tactics, our Content team creates communications that build brand relationships and loyalty. We weave facts and data into a simple story that’s more memorable, more evocative, and more compelling.
The GTO Technology and Delivery team brings together all GTO expertise to create award winning design while developing high-quality solutions that utilize rich media, front-end development, content management systems (CMS), and back-end database development.
Media and Search GTO Media is a stand-alone division of Greater Than One. We think beyond media placement and focus on providing media solutions that capitalize on the "white space" within which customers and brands interact and exchange value.
Effective multichannel marketing demands deployment in real time—and execution capabilities responsive enough to meet that challenge. GTO streamlines execution for clients to expedite turnaround, ensure consistency across channels, and save money.
Analytics, Insights & Strategy
Customer Relationship Marketing
Experience Design
Content
Technology and Delivery
Media & Search
Production

Leadership

Leadership

Elizabeth Apelles
Elizabeth Apelles
CEO

Elizabeth cofounded Greater Than One in 2000 and leads the company’s long-term growth strategy. She is the CEO of the Greater Than One Group, the leading independent global communications company dedicated to marketing in the interconnected world we live it. Ms. Apelles is also chairman of GTO Greater Good, GTO’s foundation, a 501c3 dedicated to giving back.

Kieran Walsh
Kieran Walsh
President, GTO U.S.

Kieran is the President of Greater Than One, U.S., responsible for leading the GTO staff and offices in New York and San Francisco and for providing oversight on all U.S.-based accounts.

Kieran is an accomplished healthcare marketing executive with over three decades of experience in managing integrated AOR client relationships, including J&J, Merck, Amgen, Pfizer, Boehringer-Ingelheim and Grifols at preeminent general and digital agencies.

Amanda Powers-Han
Amanda Powers-Han
Senior Partner, GTO West

Amanda leads the GTO West office in San Francisco, focusing on current clients and new client development. She joined GTO in 2000 when the agency was founded and speaks regularly to industry audiences about the latest trends and developments in digital marketing.

John Mahler
John Mahler
Partner, Analytics, Insights & Strategy (AIS)

John is an accomplished business strategist with more than 20 years of hands-on experience in research and discovery, heuristic analysis, as well as conceptual development, tactical planning, usability testing, and rapid prototype engineering.

Mark Sadowski
Mark Sadowski
Partner, Chief Financial Officer

Mark leads the human resources and finance departments of GTO and works directly with the management team to ensure the financial stability of the agency. He has more than 20 years of experience in advertising, direct marketing, and sales promotion.

Gregory Gross
Gregory Gross
Partner, Executive Creative Director

Gregory joined GTO in 2013 and shares 15 years of agency-of-record experience in health care communications. He has specialized in oncology drugs, including product launches, and holds a PhD in English.

Noreddine Meterfi
Noreddine Meterfi
Partner, GTO Europe Managing Director

Noreddine’s expertise includes more than 20 years of commercial sales, marketing, and leadership experience in digital communications and public relations. As lead of the GTO Europe office in Madrid, he focuses on current clients and new client development.

Pilar Belhumeur
Pilar Belhumeur
Partner, Executive Creative Director

Pilar joined GTO in 2006 and leads the Experience Design (ExD) group. With more than 20 years of digital and offline creative and marketing development experience, she has won many industry awards and has served as judge for award events.

Christa Toole
Christa Toole
Partner, Search and Analytics

With more than 20 years of industry experience, Christa leads the Search Marketing and Web Analytics groups. She joined GTO in 2000 when the agency was founded and partners with the Director of Search and Chief Operating Officer.

Chris Green
Chris Green
Director, CRM Strategy

Chris joined the agency soon after it was founded in 2000 and leads CRM strategy and program development. He has nearly 20 years’ digital marketing experience and works closely with the AIS group to drive strategic thinking within the CRM practice.

Katie Schuyler
Katie Schuyler
Director, Integrated Media

Katie oversees strategic planning, execution, and analysis for all media campaigns. With more than 10 years of experience in the consumer marketing and healthcare space, she is an expert at tying clients' goals and objectives to key digital strategies and tactics, delivering results and driving brands forward.

Pamela Pinta
Pamela Pinta
Partner, Chief Account and Strategic Officer

Pamela joined GTO in 2012 and possesses more than 20 years of agency-of-record experience in pharmaceutical advertising. She has launched blockbuster and specialty brands in many therapeutic categories, including oncology, virology, CVD, CNS, and infectious disease.

Rick Scorzetti
Rick Scorzetti
Global Director, Business Development

With 15+ years of experience in the health care industry, Rick brings expertise in driving results with both established and innovative launch product offerings. His previous endeavors include positions at Medscape and Epocrates, where he grew their business 6-fold leading to the Athena Health acquisition

James Mackie
James Mackie
Strategy

Jim is an expert at gaining a deep understanding of client business, category, and customer challenges in order to shape ideas and programs that build measurable business value, connect deeply with customers, and drive growth. His professional experience spans 15 years in digital strategy, marketing, social media, mobile, analytics, and CRM.

Elizabeth Apelles
CEO
Kieran Walsh
President, GTO U.S.
Amanda Powers-Han
Senior Partner, GTO West
John Mahler
Partner, Analytics, Insights & Strategy (AIS)
Mark Sadowski
Partner, Chief Financial Officer
Gregory Gross
Partner, Executive Creative Director
Noreddine Meterfi
Partner, GTO Europe Managing Director
Pilar Belhumeur
Partner, Executive Creative Director
Christa Toole
Partner, Search and Analytics
Chris Green
Director, CRM Strategy
Katie Schuyler
Director, Integrated Media
Pamela Pinta
Partner, Chief Account and Strategic Officer
Rick Scorzetti
Global Director, Business Development
James Mackie
Strategy

Our Offices

San Francisco
- Greater Than One West
Office
445 Bush Street, 3rd Floor,
San Francisco, CA 94108
Map
+1 415.229.4500
New York
- Greater Than One
Office
395 Hudson Street, 4th Floor,
New York, NY 10014
Map
+1 212.252.1999
Madrid
- Greater Than One Europe
Office
Calle Montesa, 35,
Escalera Derecha, 3º Izqa, 28006 Madrid
Map
+34.91.401.62.20
Milan
- The Content Agency
Office
Bookrepublic Srl ,
via degli Olivetani 12
Map
+39.02.89692377