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Lunesta

The stunning environmental experience and viral video that generated nearly 300,000 views
Client:
Sunovion
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Creating a viral brand experience

Lunesta developed the Follow The Wings™ campaign to leverage its popular brand icon: the luna moth. GTO transformed it into an innovative, large-scale, multimedia, outdoor brand experience called “Visual Spendor”: a 15-minute dream-journey projected on the front of a 12-story New York City hotel.

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