hero

Patient eCRM

Employing platform architecture to create hyper-customized health messages that change behavior
Client:
Truven Health
Share:

Personalized health messages

With employer contributions to health insurance more than doubling in the last decade, Truven Health asked GTO to help find a way to keep their members healthier. Our solution? A hyper-customized, multichannel messaging platform produced measurable changes in members’ health behaviors.

Related Work