Greater Than One Integrated Marketing Agency: Leadership

The Digital Communications Agency

Elizabeth.

CEO and Founder

John.

Partner,

Research and Insight

Mark.

Partner,

CFO

Amanda.

Senior Partner,

GTO West

Christa.

Partner,

Search and Analytics

Pilar.

Partner,

Executive Creative Director

Patrick.

Partner,

Chief Operations Officer

Diego.

Partner,

GTO Europe

Stefan.

Partner,

HCP Marketing

Steve.

Partner,

Technology

Marc.

Partner,

Global Strategy, GTO Europe

Kate.

Group Media Director

Hung.

VP,

Account Development

Susan.

Chief Creative Officer,

Brand Strategy

Elizabeth Izard Apelles

CEO and Founder

Leads: Greater Than One's long-term growth strategy and "Greater Good", GTO's pro-bono industry leadership initiative
Editorial Advisory Board, Med Ad News; Co-Chair of the Digital Center of Excellence, Brand Activation Association.

Member, Healthcare Business Women's Association, AWNY and Women Communications
More: One of PharmaVoice's 100 most inspiring individuals in the life sciences industry (2009)

John Mahler

Partner, Research and Insight

Leads: Strategy practice for GTO East
Industry: Over twenty years of experience

Expertise: Hands-on experience in strategy, research and discovery, and heuristic analysis, as well as conceptual development, tactical planning, usability testing, and rapid prototype engineering

Mark Sadowski

Partner, CFO

Leads: GTO's human resources and finance departments. Works directly with GTO management team to ensure the financial stability of the agency

Industry: Over 20 years of experience in advertising, direct marketing, and sales promotion

Amanda Powers

Senior Partner, GTO West

Leads: GTO West office in San Francisco. Focuses on current clients and new client development
Industry: Joined GTO when the agency was founded in 2000

More: Speaks regularly to industry audiences about the latest trends and developments in digital marketing

Christa Toole

Partner, Search and Analytics

Leads: Founded GTO's Search Marketing (SEO and paid search) and Web Analytics department and practices; launched GTO's social marketing practices

Industry: Joined GTO when the agency was founded in 2000; over 20 years of industry experience
Awards: Has won numerous awards, including the International ECHO Award for best Search Marketing

Pilar Belhumeur

Partner, Executive Creative Director

Leads: GTO's Experience Design (ExD) group
Industry: Over 20 years of digital and offline creative and marketing development experience. Came to GTO in 2006

Awards: 5-time Webby Award winner, including the only Pharmaceutical Webby Gold and People's Voice Award winner in 2008. Has won over 100 awards across various industries throughout her career. IAB MIXX AWARD Judge 2009, 2010

Patrick Rorke

Partner, Chief Operations Officer

Leads: Operations and Account at GTO East in New York. Responsible for developing innovative digital solutions that drive positive ROI for clients
Industry: Over 20 years of experience in digital advertising and marketing

Awards: Multiple Webby Award winner and 5-time Web Marketing Association Awards winner

Diego Anderiz

Partner, GTO Europe

Leads: European branch of GTO in Madrid, Spain
Industry: Over 10 years of experience in top-tier management consulting
Fluent in two languages: English and Spanish

Expertise: Delivering CRM program implementations to blue chip organizations internationally. Delivers high-value online strategies to GTO's clients, encompassing a broad service range from search to social media

Stefan Armstrong

Partner, HCP Marketing

Leads: HCP marketing initiatives for GTO
Expertise Expert in audience insights, content strategy, and strategic use of media. Deep experience in anesthesiology, cardiology, nephrology, oncology, and radiology

Industry: Over 20 years of experience
Awards: 50+ awards, including 4 Webby Awards, 2 Hives, Cine Golden Eagle

Steve Longbons

Partner, Technology

Leads: GTO's Technology department in the development and testing of all internal and client technical projects
Industry: Over 15 years of interactive technology experience

Expertise: Leads technical discussions and assesses technical requirements. Works with GTO's Experience Design (ExD) group to deliver reliable, cutting-edge interfaces and systems

Marc Michel

Partner, Global Strategy, GTO Europe

Leads: Managing Director of European branch of GTO in Madrid, Spain
Industry: 15 years of Internet and technology experience
Expertise: Adjunct professor at top-ten, globally-ranked IE University in Madrid, teaching Masters in Digital Marketing and Management

Member: INSEAD Health Summit Organization Committee, an annual summit gathering healthcare executives from around the world
Fluent in three languages: English, Spanish, and French

Kate Drummond

Group Media Director

Leads: GTO Media — oversees the strategic planning, execution, and analysis for all media campaigns
Industry: Over 7 years of digital pharmaceutical marketing experience

Expertise: Vast experience in the digital pharmaceutical space, having worked across a multitude of pharmaceutical clients, brands, and conditions. Expert in tying clients’ goals and objectives to key digital strategies and tactics, delivering results and driving brands forward

Hung Ma

VP, Account Development

Leads: GTO's business development, including identifying new relationships in the healthcare space and expanding current relationships
Industry: 10 years of experience in the healthcare space

Expertise: Deep understanding of the pharmaceutical industry and healthcare space, and how communications (especially new and digital) affect decisions made by healthcare professionals and patients

Susan Pinkwater

Chief Creative Officer, Brand Strategy

Leads: Overall creative strategy and brand vision for GTO
Industry: Over 20 years of digital and offline creative and marketing branding experience

Expertise: Comprehensive understanding of branding and strategy from both creative and business perspectives. Specialty in cause marketing, with deep brand impact and high ROI
Awards: MM&A and ad:tech awards