Greater Than One

About Us



  • Florence
    May 24, 2016

    Keep It Pumping holds groundbreaking live Facebook chat

    Keep it Pumping held an innovative, live Facebook chat on May 24th, with Dr. Alexander Lyon and patient advocate, Julie Bartlett in Florence Italy. These experts fielded 59 questions related to heart failure to patients and caregivers over the course of an hour.

  • New York
    April 28, 2016

    Greater Than One Group Launches

    We’re thrilled to announce that phase one of our collaboration with Chicago-based Option Care—one of the nation’s leading home infusion service providers—is complete and has launched. We have created a scalable platform that is focused on building new partnerships across health care, putting patients at the center of a personalized, compassionate approach to care.

    See the site

  • London
    March 28, 2016

    Keep It Pumping shortlisted for Global Creative Award

    Keep It Pumping has been shortlisted for the Global Creative Award at the PR 360 Festival! Since launch, the campaign has engaged millions around the world and helped raise awareness about heart failure.

    Learn More

  • San Francisco
    March 17, 2016

    Greater Than One named top SF digital agency

    We’re proud to announce that Greater Than One has been ranked a leading digital marketing agency in San Francisco by independent B2B research firm Clutch. Clutch’s assessment is based on over a dozen quantitative and qualitative factors, including company experience, client list, industry recognition, client reviews, and market presence.

    Read The Full Report

  • Barcelona
    March 15-17, 2016

    Eye For Pharma Conference 2016

    Team GTO will be at the Eye For Pharma conference in Barcelona March 15th - 17th! We will be presenting our social media workshop “Engage the World: Actionable Tactics for Innovative Social Strategy.” We will also have our own booth, Number 86, so be sure to stop by!

    Read More

  • New York
    February 24, 2016

    Greater Good receives 501(c)(3) charity designation

    The Greater Good, the nonprofit subsidiary of the GTO Group, received its 501(c)(3) status, which will grow our efforts to help provide sustainable and impactful programs for people around the globe.



  • New York
    April 29, 2015

    New Managing Director GTO Europe Noreddine Meterfi

    Meterfi has more than 20 years of commercial sales, marketing and leadership experience in digital communications and public relations. Before joining GTO, he served as Sales and Marketing Director for Southern Europe at LEWIS PR, bringing to the London-based agency some of its most important clients such as Logitech, Mozilla Foundation, Citrix, Sage, Renfe and Ricoh.


  • New York
    April 27, 2015

    Greater Than One featured in April edition of Med Ad News.


  • New York
    February 17, 2015

    GTO Adds 2 New Partners: Pamela Pinta and Gregory Gross, PhD

    Greater Than One, the leading independent and global digital communications company focused in health care, is pleased to announce the addition of 2 partners in the organization: Pamela Pinta, Chief Account and Strategic Officer, and Gregory Gross, PhD, Executive Creative Director for Content.


  • New York
    January 5, 2015

    Greater Than One Finishes 2014 With Another Health Care Innovation Award

    GTO LifeLine, the interactive tablet-based platform for patient education from Greater Than One, was among the 14 products out of hundreds of submissions that PM360 selected to feature in their third-annual special issue on innovations in pharma marketing. This is the second innovation honor for GTO LifeLine in 2014; in April, it won the MedAdNews 2014 Vision Award.



  • New York
    October 24, 2014

    GTO Selected as Finalist for 2014 NC Tech Awards

    Greater Than One has been selected as a finalist for the NC Tech Awards Customer Service award for GTO LifeLine. The NC Tech Awards is North Carolina’s only statewide technology awards program, recognizing companies and individuals who have characterized excellence, innovation, and leadership. The awards ceremony will be held on November 6 in Raleigh, North Carolina.


  • San Francisco
    September 8, 2014

    Stefan Armstrong, Partner, AIS, to Speak at ePharma West

    Stefan Armstrong will be speaking at ePharma West in San Francisco on September 22. In a session titled "First Things First: Working with (not Against) MLR Teams," Armstrong will go over the best practices for working with MLR teams to create relevant, timely content.


  • New York
    July 17, 2014

    GTO Viewpoint Featured in DHC Newsletter

    The Digital Health Coalition's monthly newsletter for July featured a "Mid-Year Review." GTO was invited to share our take on 2014 thus far. Our contribution, "Reach and Teach: Digital Marketing Can Lead the Health Information Revolution," stressed the importance of improved access to better health information.


  • New York
    April 24, 2014

    GTO LifeLine Wins Manny Vision Award

    GTO LifeLine took home the Vision Award at the 25th annual Manny Awards. The Vision Award, given by Med Ad News, is awarded to the idea, concept, or initiative that best exemplifies the healthcare communications agency of the future. In partnering with Novant Health, Greater Than One created GTO LifeLine, a digital solution aimed to help change patient behavior and increase limb preservation rates.


  • San Francisco
    April 4, 2014

    SF Agency Tour Day

    The GTO West office is thrilled to be a part of the SF Agency Tour Day (AD2SF). College students and young professionals are among the list of attendees that will tour our new GTO West office and get a first-hand glimpse into a typical day of a marketing professional.


  • New York
    April 3, 2014

    GTO Wins the Triple Hat at IAC Awards

    Greater Than One took home 3 of the top trophies in the 2014 Internet Advertising Awards: Best Pharmaceuticals Online Video, Best Energy Website, and Best Advocacy Online Video.


  • New York
    March 24, 2014

    GTO a Manny Award Finalist

    Greater Than One is a finalist for the Vision Award and Best Philanthropic Campaign in the 2014 Manny Awards. Winners will be announced in April.

  • New York
    March 14, 2014

    Executive Creative Director Featured in PM360's "Digital That Delivers"

    Pilar Belhumeur was featured in PM360's call for the best practices for creating and placing "Digital That Delivers."


  • New York
    March 10, 2014

    Greater Than One's Apelles to Speak at UN Congress

    Elizabeth Apelles will be speaking at the United Nations' 58th Congress on the Status of Women (CSW), in a session titled "Connecting Technology to Healthcare."



  • New York
    December 11, 2013

    GTO Media Named Innovator by PM360 Magazine

    GTO Media is proud to be selected as one of the top Pharma Marketing innovators this year by PM360. GTO Media is highlighted as a trailblazer—a division that is not afraid to think differently, "leading pharma into places it has never been before."

    See the full article

  • New York
    December 1, 2013

    Amanda Powers, Senior Partner at GTO Media, is Interviewed by MM&M

    Amanda Powers, Senior Partner at GTO Media, was recently asked by MM&M about whether analytics can hit the ROI target.


  • New York
    October 23, 2013

    Anthony Atanasio, Associate Director, New Client Development, Contributes to PM360's Pharma Forum

    Anthony Atanasio, Associate Director, New Client Development, was asked to contribute to PM360's Pharma Forum on Best Practices in Launching New Products and Indications. He stresses the importance of being ready on day one.


  • New York
    April 4, 2013

    It's a Win at DTC National Advertising Awards

    Greater Than One is proud to be honored with the Gold DTC National Advertising Award for Best Digital Media Campaign for Genentech's Tamiflu® campaign. The award celebrates the success and effectiveness that results from our hard work, talent, and creativity.

    Tamiflu is a registered trademark of Genentech USA, Inc.

    See the full list of winners

  • New York
    March 28, 2013

    BioDigital Human™ Platform Named Winner of SXSW's 2013 Classic Interactive Award

    The BioDigital Human is the 2013 winner of the South by Southwest (SXSW) Interactive Award in the Classic category. SXSW's Interactive Awards uncover the best new digital work and honor those setting tomorrow's interactive trends. In January 2013, GTO entered into a partnership with the BioDigital Human Platform, and we're excited to usher this incredible, innovative technology into groundbreaking new applications.

    BioDigital Human is a trademark of BioDigital.

    Read press release
    Read email announcement

  • New York
    March 28, 2013

    Kate Drummond, Media Partner at GTO, is Interviewed by eMarketer

    Kate Drummond, Media Partner at Greater Than One, was recently interviewed about the demographics of today's online health searchers, and how digital has affected the way marketers communicate with them.

    Read interview


  • New York
    September 5, 2012

    GTO Included in Forrester Digital Agency Survey

    GTO has been included within the Interactive Design Agency 2012 report, which outlines how the "digital" experience has changed and how agencies have adapted to meet brands' on-going needs.

    Forrester, a leading global research firm, conducted this survey. The report discusses tools and experiences that digital agencies offer as demand for digital experience grows.

    Greater Than One Forrester Logo
  • New York
    December 3, 2012

    CEO Elizabeth Apelles to Speak at
    Upcoming Conferences

    Social Media in the Pharmaceutical Industry
    London, UK – January 23, 2013
    "Using Social Media to Build Engaged Advocate Communities"

    Big Data Biopharma Forum
    San Francisco, CA – January 9, 2013
    "Impact of Big Data on Biopharma's Operations and Investment Plans"

  • New York
    April 24, 2012

    GTO Launches Monthly Newsletter, The Filter

    GTO has released the inaugural issue of its monthly newsletter, The Filter. The Filter provides our curated take on the language of digital, offering our views on topics and industry developments of particular significance. It includes conferences we attend and, on occasion, will include examples of our work. We hope you find The Filter to be interesting, relevant, and helpful.

    Sign up today for The Filter

    Greater Than One The Filter Newsletter

  • New York
    September 6, 2012

    GTO Partners to Speak at Upcoming Digital Pharma Conferences

    Elizabeth Apelles, CEO, will be on a panel at Digital Pharma East that discusses Health Literacy in the Digital World. This interactive session will include topics on how to develop health initiatives so that patients can easily understand and follow them. Digital Pharma East is the leading forum exploring the latest in digital, social, and mobile innovations for the life sciences industry, and will be held in Philadelphia on October 15-18.

    Greater Than One Digital Pharma Logo

    Amanda Powers, Senior Partner, will be a keynote speaker at this fall's PharmaInteractive conference. She will be sharing GTO's point of view on applying advanced search and web analytics to enhance top-level brand marketing decisions, and will explore insights around audience behaviors and how to translate them into user needs/motivators. The conference will be held on November 7-9 in Princeton, NJ.

    Greater Than One Med Ad News Conference Pharma Interactive Logo
  • New York
    April 10, 2012

    GTO Announces Launch of New St. Luke's Hospital Website

    GTO, in partnership with Continuum Health Partners, LLC, announces the re-launch of the St. Luke's Hospital branded website. The new site offers an improved user experience, allowing visitors to locate important information they need in a clear and friendly way. Restructured site organization features more accessible navigation and information architecture, and a new 'Before You Visit' section aggregates all information patients and visitors need prior to admission, amongst other operational efficiencies. The site is uniquely branded for St. Luke's, with creative design and imagery reflecting the warmth and caring provided by St. Luke's physicians and staff under the new tag line — "World-Class Healthcare Right in the Neighborhood."

    Read the press release

    Visit the new St. Luke's website

    Greater Than One IMA Winner 2012 Logo
  • New York
    March 6, 2012

    GTO Announces New Chief Operating Officer

    Greater Than One announces the promotion of Patrick Rorke to Chief Operating Officer.

    Patrick joined GTO almost 3 years ago as a Group Account Director. Since joining GTO, Patrick has been instrumental in growing multiple brands. In addition, he has been a driving force in helping GTO to identify and enforce processes that benefit the agency's clients, as well as provide increased efficiencies. His track record of working with clients, coupled with his expertise with process, makes him uniquely suited for this role. He understands that client satisfaction is critical, and all of his work dealing with operations will have this sensibility in mind.

    Patrick has more than 20 years of digital advertising and marketing experience, has won multiple Webby Awards, and is a 5-time Web Marketing Association Awards winner.


  • New York
    October 15, 2011

    GTO Wins 13 Awards Including Best Mobile Website

    Greater Than One (GTO), an independently owned pioneer in providing healthcare clients with integrated digital marketing communications services, has won 13 awards, including Best Mobile Application. GTO was awarded 5 W3 Silver Awards, 5 OMMA Awards, and 3 Interactive Media Awards.

    CEO Elizabeth Apelles says, "We work hard to create powerful, effective, and unique digital solutions that help build our clients' businesses, and we are most gratified at the positive effect this is having on people's lives."

  • New York
    June 1, 2011

    GTO Wins Gold at Creativity International Awards for Mobile App

    Greater Than One, an independently owned pioneer in providing healthcare clients integrated digital solutions, won a Gold Award at the Creativity International Awards for their graphics work on the Omnaris® Allergy Manager App:

    See it at the App Store

    The Allergy Manager app, recently featured by technology blog Gizmodo, provides a rich set of allergy management tools and information. Users can see allergy forecasts, track their symptoms, and get Omnaris refill reminders.

    Omnaris is a registered trademark of Takeda GmbH.

  • New York
    August 1, 2011

    Stefan Armstrong Becomes a Partner at GTO

    Greater Than One, Inc., a leading independent digital solutions agency focused on healthcare, is happy to announce its latest partner, Stefan Armstrong.

    "Stefan started here in 2004 as a medical copywriter," said Elizabeth Apelles, GTO CEO. "Since then, he has contributed significantly not only to the growth of our physician marketing practice, but to the spirit of the company as well."

    Armstrong has nearly 20 years of experience developing communications for medical specialists, primary care physicians, academic researchers, nurses, pharmacists, and other ancillary care providers. His work is rooted in the understanding that, besides being highly qualified professionals, healthcare workers are people, too. "Tactics that resonate with human as well as intellectual needs are bound to be most effective," says Armstrong.

    For 7 years, Armstrong served as Director of Medical Content at GTO, and was responsible for leading content strategy and overseeing production and approval of all content. He led solutions to integrate content development into production for interactive media, quality assurance, and version control, increasing client satisfaction and agency efficiency. In his role as Partner, Armstrong is moving into GTO's Strategy group, where he will carry forward his sensitivity to content and how it can meet the needs of specific audiences.

    Prior to GTO, Stefan was an Editor for the National Kidney Foundation, Managing Editor for BioContinuum Group, and Senior Writer for Medi Cine, an HCP medical video production company. His work has received more than 50 awards, including 4 Webbys, 2 Hives, and a Cine Golden Eagle.

    GTO is a fully integrated digital solutions agency that specializes in healthcare — where informed decisions amongst consumers, patients, physicians, and the salesforce are critical to a brand's success.

  • Madrid
    April 7, 2011

    GTO Europe Moves Office

    GTO Europe announced today that it has moved its Madrid-based offices to a new location, due to the recent success and expansion of the team. The change sees the company's European headquarters remain within the prime Salamanca district in central Madrid, making it highly accessible to both existing and new clients. According to Marc Michel, General Manager of GTO Europe, "the new space will allow us to double in size in terms of people. We expect to continue to have strong growth in 2011 and we are happy to have a space that will support our growth and operations."

    The new address is:
    Calle Montesa, 35
    Escalera Derecha, 3º Izqa.
    28006 Madrid
    Tel: +34 918 291 045

  • San Francisco
    April 4, 2011

    GTO Expands to West Coast

    GTO, a pioneer in providing integrated digital marketing communications services, has opened an office in San Francisco.

    "Two factors came together which made the opening of a San Francisco office a no-brainer," said Elizabeth Apelles, CEO of GTO, as she announced the official opening of GTO, San Francisco. "Many of our clients are there, and one of our senior leaders was ready, willing, and able to move."

    The new office, located in Embarcadero Square, will mirror GTO's successful New York operation — a fully integrated digital healthcare agency. Amanda Powers, Senior Partner and a GTO New York veteran, is moving west to take charge of the operation. "We are excited to be working more closely with our Bay Area Clients and to have the chance to expand our base to the West Coast," says Powers. She went on to say: "We are bringing in both local talent as well as senior talent from New York; we want to recreate the GTO culture with a West Coast flavor." To celebrate their arrival, Powers is planning a networking party in GTO's new offices sometime in May, with the hopes of connecting with old and new friends in the digital healthcare space.

    Added Apelles, "This is the third GTO office — we added Madrid back in 2007 — and certainly it won't be the last. As we grow both our client base and bench of senior leaders, we will continue to build GTO outposts."

    GTO is a full-service integrated digital healthcare agency that works with a number of West Coast companies, including Genentech, Intermune, and Life Technologies.

  • New York
    January 7, 2011

    GTO Unveils State-of-the-Art Physician Provider Site

    Greater Than One, a pioneer in providing integrated digital marketing communications services to healthcare clients, has unveiled, a new website for Connecticut's premier radiology service provider.

    "This represents a step-change in site experience and functionality relative to other radiology service providers," says Amanda Powers, Senior Partner at GTO. "We conducted significant research to arrive at a site strategy that will increase both patient and referring physician satisfaction with the overall Jefferson Radiology site experience."

    The site incorporates both physician and patient content, each with a host of important features. "Patients will find easy appointment access and intuitive service location filters, as well as patient education on what to expect across a range of specialty services — all important areas based upon the research we have done," says Pilar Belhumeur, GTO's Executive Creative Director. "For referring doctors, we have easy connectivity to Jefferson Radiology physicians, including the ability to text for immediate access." In addition, she notes that the site uses photography of actual Jefferson Radiology staff in an effort to heighten patient familiarity and comfort.

    GTO's CEO Elizabeth Apelles says, "Jefferson Radiology is a tech savvy provider with a deep understanding of the role that digital can play to drive results — we have loved working with them on this."

    The new Jefferson Radiology website launched at the beginning of 2011, and can be accessed at

  • Tamiflu is a registered trademark of Genentech USA, Inc.
    Lunesta is a registered trademark of Sunovion Pharmaceuticals Inc.
    Rituxan is a registered trademark of Biogen Idec, Inc.
    Omnaris is a registered trademark of Takeda GmbH.
    M&M's is a registered trademark of Mars, Incorporated.
    MasterCard is a registered trademark of MasterCard Worldwide.