New York, New York, June 14, 2010 – Greater Than One, an independently owned pioneer in providing healthcare clients integrated, digital, marketing communications services, has been awarded an Interactive Media Award for Best in Class Hospital Site for their work with Texas Children's Hospital, Vision 2010. (http://vision2010.texaschildrens.org/)
CEO, Elizabeth Apelles says, "Texas Children's Hospital is redefining the future of pediatric medicine. Vision 2010 is the largest expansion ever by a single children's hospital within a four-year time span. This $1.5 billion initiative will help meet the needs of tomorrow's kids by accelerating advances in cutting-edge research and providing greater access to high-quality care. We're absolutely thrilled to be a part of this groundbreaking endeavor."
About Greater Than One
Greater Than One is the only fully integrated digital solutions agency serving healthcare. GTO offers the full swath of services – strategy, experience design, technology, communications planning, media planning and buying, and search – all under one roof. It is the only agency with partnership structure and each functional unit head is a partner in the agency. GTO is well positioned to lead the digital marketing to launch new and innovative healthcare products.
New York, New York, June 14, 2010 – Greater Than One, an independently owned pioneer in providing healthcare clients integrated, digital, marketing communications services, has been awarded a total of fifteen interactive awards. GTO has been awarded two Hive Awards, three Interactive Media Awards, and eight Communicator Awards for its work in developing online strategy and content for consumers and professionals. In addition, GTO was honored twice by the Webby's, once as Official Honoree in the Blog-Cultural category and a finalist in the Online Film & Video Reality Category.
CEO, Elizabeth Apelles says, "we work hard to create groundbreaking and powerful digital solutions that build our clients businesses, and we appreciate the peer recognition. It is unique for a healthcare brand to be recognized in the Blog-Cultural Category as well as the Online Film and Video Reality Category and shows digital's increasing ability to harness the power of individuals, and our ability to capture that."
About Greater Than One
Greater Than One is the only fully integrated digital solutions agency serving healthcare. GTO offers the full swath of services – strategy, experience design, technology, communications planning, media planning and buying, and search – all under one roof. It is the only agency with a partnership structure – each functional unit head is a partner in the agency. GTO is well positioned to lead the digital marketing to launch the new and innovative healthcare products.
New York, New York, April 4, 2010 – Greater Than One, an independently owned pioneer in providing healthcare clients integrated, digital solutions and marketing communications kicks off its 10th anniversary celebration at The DTC Perspectives Annual Conference in Washington this week. Since opening in 2000, the Manhattan-based agency has established itself as one of the few to offer a wide swath of services – strategy, creative and user experience, technology, media buying and planning – under one roof.
This integrated model is a primary factor in the agency’s frequent peer recognition for its innovative approach to marketing in the healthcare sector.
“CEO, Elizabeth Apelles says:,” we’re proud of reaching this milestone. We have a solid reputation for being ahead of our peers in taking advantage of the opportunities digital marketing offers. We have a team of smart and independent people who understand technology as well as the nuances of healthcare marketing, and we look forward to the next decade…..”
Greater than One opened in 2000, led by Elizabeth Apelles, Chris Neuner and a group of four partners. At the time, digital healthcare marketing was fairly new. Drawn to the sector by the vast opportunity in the space, Greater Than One has grown to include more than 70 employees, and two offices (Manhattan and Madrid, Spain).
In 2008-2009, reorganized for the next phase of growth. Ms. Apelles brought in a seasoned team of marketing managers – led by former Ogilvy & Mather executive Richard Newman as president, Michael Maher to lead the Client Services group, Joe Barone to lead the Media group, and Mark Sadowski as CFO.
GTO is now the only fully integrated digital services agency serving healthcare, and the only agency with a partnership structure; each functional unit head is a partner in the agency. GTO is well positioned to lead the digital marketing to launch the new and innovative drugs that are in the pipeline.
Current and former clients include: Continuum Health Partners; EMD Serono; Genentech; Eli Lilly and Company; Mars Direct; Medtronic; Novartis; NYU-SCPS; Sepracor; Texas Children’s Hospital.
NEW YORK, NY (August 1, 2009) — Greater Than One, Inc. (GTO) today announced that the company’s CEO, Elizabeth Apelles, has been named as one of PharmaVOICE magazine's 100 Most Inspiring People in the Life-Sciences Industry. Ms. Apelles co-founded GTO, a leading, full-service, independent digital marketing agency in 2000. The majority of GTO's clients are in the healthcare and wellness sectors, and GTO has emerged as an expert in online marketing of medical devices and pharmaceutical products.
"I am truly honored to be named to PharmaVoice's 'Most Inspiring' list," said Elizabeth Apelles, CEO of Greater Than One. "This recognition goes beyond the professional level, and means that I and have impacted people on a personal level in my role at GTO and in the industry as a whole."
Ms. Apelles will be profiled, along with the other executives who were selected, in PharmaVOICE’s July/August issue. The executives named to the 100 Most Inspiring list were chosen based upon their leadership, impact on the industry, and how they have inspired and encouraged others. The selection process included nominations submitted by the readers of PharmaVOICE detailing how the chosen executives have motivated and influenced them.
About Greater Than One
Greater Than One is a full-service independent digital marketing agency dedicated to helping clients communicate with their customers through the latest digital channels. Recently named one of Entrepreneur magazine's Hot 500 fastest growing companies, Greater Than One has grown organically and steadily by focusing on its most important success metric — customer satisfaction. The company’s client list includes Fortune 500 companies as well as smaller non-profit organizations, with broad industry experience that spans multiple sectors including healthcare, education, media & entertainment, government, publishing, and travel. Founded in 2000, Greater Than One is headquartered in lower Manhattan and has recently opened an office in Madrid. For more information, visit www.greaterthanone.com
GREATER THAN ONE
"Digital Solutions for the Human Age"
NEW YORK, NY (June 12, 2009) NEW YORK, NY (June 12, 2009) — Greater Than One, Inc. (GTO) a leading, independent digital agency has been awarded a total of nine interactive awards. GTO has been awarded three Horizon Interactive Awards, one Interactive Media Award, and five Communicator Awards for its work in developing online strategy and content for consumers and professionals.
"We always strive to develop the right strategy and execute content and creative that is easy to navigate and ultimately provides the digital solutions to the health-related information they seek” said Elizabeth Apelles, CEO of Greater Than One. “It is an honor to be recognized by our peers and our industry."
The Horizon Interactive Awards recognize excellence in interactive media production worldwide. Each year the competition receives thousands of entries from around the world. The judging process involves an advisory panel, end user panel and a panel of international judges comprised of industry professionals. Winning entries are considered the “best of the best” in the interactive media industry. GTO’s three awards are for the following websites:
FullTerm.com – Silver Award, Consumer Information
Patient and Healthcare Professional Education Information site regarding premature births. GTO developed and executed the strategy, content, creative, SEO, SEM, Web Analytics and Insight Analysis.
ThinPrep.com – Silver Award, Consumer Information
The new site provides comprehensive cervical cancer information along with interactive educational materials for both women and health care professionals. Additionally, it reinforces the ThinPrep Pap test’s leadership position and innovation in the category.
Greaterthanone.com – Bronze Award, Self Promotion/Company Identity
This site is a wonderful and exact representation of the company. It is clean, innovative, and fresh and does an effective job of conveying the company’s vast skills, talents and abilities to both existing and prospective clients. The site is also visually stimulating therefore allowing for an in depth user friendly experience.
The Interactive Media Awards recognize the highest levels of achievement in website design and development. Created by the Interactive Media Council, Inc. the competition is designed to raise the standards of excellence on the Internet while raising the profiles of its winners. GTO’s award is for the following website:
FullTerm.com – Best In Class Award, Healthcare
Patient and Healthcare Professional Education Information site regarding premature births. GTO developed and executed the strategy, content, creative, SEO, SEM, Web Analytics and Insight Analysis.
The Communicator Awards is a leading international competition honoring creative excellence for communications professionals. Created over a decade ago by a group of industry professionals, The Communicator Awards receives thousands of entries from companies and agencies of all sizes. GTO’s five awards are for the following websites:
FullTerm.com – Award Of Distinction, Pharmaceuticals
Patient and Healthcare Professional Education Information site regarding premature births. GTO developed and executed the strategy, content, creative, SEO, SEM, Web Analytics and Insight Analysis.
ThinPrep.com – Award Of Distinction, Pharmaceuticals
The new site provides comprehensive cervical cancer information along with interactive educational materials for both women and health care professionals. Additionally, it reinforces the ThinPrep Pap test’s leadership position and innovation in the category.
IronToxicity.com – Award Of Distinction, Pharmaceuticals
A site designed for Healthcare Professionals about how to screen, treat and manage Iron Overload in patients. GTO developed the content, creative and SEO for the site as well as offered Insight Analysis to build on the success of the site.
Do-Surgery.com – Award Of Distinction, Pharmaceuticals
GTO developed an online Surgeon Forum that will enable the client to continue to engage surgeons after they receive surgical training. The site has a hi- tech, scientific feel and utilizes a look that emphasizes space age technology. GTO also developed the branding, selecting names for the site and the logotype.
Greaterthanone.com – Award Of Distinction, Self Promotion
This site is a wonderful and exact representation of the company. It is clean, innovative, and fresh and does an effective job of conveying the company’s vast skills, talents and abilities to both existing and prospective clients. The site is also visually stimulating therefore allowing for an in depth user friendly experience.
Greater Than One’s broad capabilities encompass Web development, media, strategy and search and expertise across all aspects of digital marketing — engaging and creating meaningful online experiences for their client customers. GTO was also recently named a Google Analytics Authorized Consultant.
About Greater Than One
Greater Than One is a full-service digital marketing agency dedicated to helping clients communicate with their customers through the latest digital channels. Recently named one of Entrepreneur magazine's Hot 500 fastest growing companies, Greater Than One has grown organically and steadily by focusing on its most important success metric — customer satisfaction. The company’s client list includes Fortune 500 companies as well as smaller non-profit organizations, with broad industry experience that spans multiple sectors including healthcare, education, media & entertainment, government, publishing, and travel. Founded in 2000, Greater Than One is headquartered in lower Manhattan and has recently opened an office in Madrid. For more information, visit www.greaterthanone.com
GREATER THAN ONE
"Digital Solutions for the Human Age"