GTO News

New York, August 1, 2011 – Greater Than One, Inc., a leading independent digital solutions agency focused on healthcare, is happy to announce its latest partner, Stefan Armstrong. 

"Stefan started here in 2004 as a medical copywriter," said Elizabeth Apelles, Greater Than One CEO. "Since then, he has contributed significantly not only to the growth of our physician marketing practice, but to the spirit of the company as well."

Armstrong has nearly 20 years of experience developing communications for medical specialists, primary care physicians, academic researchers, nurses, pharmacists, and other ancillary care providers. His work is rooted in the understanding that, besides being highly qualified professionals, healthcare workers are people, too. "Tactics that resonate with human as well as intellectual needs are bound to be most effective," says Armstrong.

For seven years, Armstrong served as Director of Medical Content at Greater Than One, and was responsible for leading content strategy and overseeing production and approval of all content. He led solutions to integrate content development into production for interactive media, quality assurance, and version control, increasing client satisfaction and agency efficiency. In his role as Partner, Armstrong is moving into Greater than One’s Strategy group, where he will carry forward his sensitivity to content and how it can meet the needs of specific audiences.

Prior to Greater Than One, Stefan was an Editor for the National Kidney Foundation, Managing Editor for BioContinuum Group, and Senior Writer for Medi Cine, an HCP medical video production company. His work has received over 50 awards, including 4 Webbys, 2 Hives, and a Cine Golden Eagle.

Greater Than One is a fully integrated digital solutions agency which specializes in Healthcare  — where informed decisions amongst consumers, patients, physicians and the salesforce is critical to a brand's success.

Madrid, Spain, April 7, 2011 — GTO Europe announced today that it has moved its Madrid-based offices to a new location, due to the recent success and expansion of the team. The change sees the company's European headquarters remain within the prime Salamanca district in central Madrid, making it highly accessible to both existing and new clients. According to Marc Michel, General Manager of GTO Europe, "the new space will allow us to double in size in terms of people. We expect to continue to have strong growth in 2011 and we are happy to have a space that will support our growth and operations."

The new address is:
Calle Montesa, 35
Escalera Derecha, 3º Izqa.
28006 Madrid
SPAIN
Tel: +34 918 291 045
Email: info@gtoeurope.com

New York, New York, January 7, 2011 — Greater Than One, a pioneer in providing integrated digital marketing communications services to healthcare clients, has unveiled jeffersonradiology.com, a new website for Connecticut’s premier radiology
service provider.

“This represents a step-change in site experience and functionality relative to other radiology service providers,” says Amanda Powers, Senior Partner at Greater Than One. “We conducted significant research to arrive at a site strategy that will increase both patient and referring physician satisfaction with the overall Jefferson Radiology site experience.”

The site incorporates both physician and patient content, each with a host of important features. “Patients will find easy appointment access and intuitive service location filters, as well as patient education on what to expect across a range of specialty services — all important areas based upon the research we have done,” says Pilar Belhumeur, Greater Than One’s Executive Creative Director. “For referring doctors, we have easy connectivity to Jefferson Radiology physicians, including the ability to text for immediate access.” In addition, she notes that the site uses photography of actual Jefferson Radiology staff in an effort to heighten patient familiarity and comfort.

Greater Than One’s CEO Elizabeth Apelles says, "Jefferson Radiology is a tech‑savvy provider with a deep understanding of the role that digital can play to drive results — we have loved working with them on this.”

The new Jefferson Radiology website launched at the beginning of 2011, and can be accessed at www.jeffersonradiology.com.

About Greater Than One

Greater Than One (GTO) is the only fully integrated digital solutions agency serving healthcare. GTO offers the full complement of digital services — Strategy, Experience Design, Technology, Communications Planning, Media Planning & Buying, and Search — all under one roof. GTO is independently owned and operated, and is the only agency of its kind with a partnership structure: each functional unit head is a partner in the agency. GTO is well positioned to lead digital marketing efforts to support innovative healthcare solutions.

New York, New York, June 14, 2010 – Greater Than One, an independently owned pioneer in providing healthcare clients integrated, digital, marketing communications services, has been awarded an Interactive Media Award for Best in Class Hospital Site for their work with Texas Children's Hospital, Vision 2010. (http://vision2010.texaschildrens.org/)

CEO, Elizabeth Apelles says, "Texas Children's Hospital is redefining the future of pediatric medicine. Vision 2010 is the largest expansion ever by a single children's hospital within a four-year time span. This $1.5 billion initiative will help meet the needs of tomorrow's kids by accelerating advances in cutting-edge research and providing greater access to high-quality care. We're absolutely thrilled to be a part of this groundbreaking endeavor."

About Greater Than One

Greater Than One is the only fully integrated digital solutions agency serving healthcare.  GTO offers the full swath of services – strategy, experience design, technology, communications planning, media planning and buying, and search  – all under one roof.  It is the only agency with partnership structure and each functional unit head is a partner in the agency. GTO is well positioned to lead the digital marketing to launch new and innovative healthcare products.