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/ 2013 |
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At TEDMED, Empowering Lives Through Imagination |
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This April, I attended TEDMED for the third time. Along with our partners from BioDigitalSystems (aka "The Humans"), I presented in The Hive, TEDMED's newest 30,000 square foot superstructure within the Kennedy Center.
The Hive featured 50 innovative startup companies and 97 transformative entrepreneurs, selected from more than 250 applications, and showcasing imagination, technology, and creativity in the fields of health and medicine. Participants were charged with displaying new possibilities and unexpected connections for the healthcare industry: thus The Hive was about more than just the latest inventions and ideas — it was about improving lives.
Among the many presentations, one stood out. A woman, mostly paralyzed from the neck down, pushed a lever on the arm of her wheelchair and guided herself to the front of the stage. She looked into her audience and said:
"I am the most mobile person in this room."
A remarkable statement from someone confined to a wheelchair. She went on to explain how both science and art are critical for making breakthroughs in imagination. To emphasize her point, she presented a short film she'd made. In the film, she was submerged in a pool, somersaulting through the water in her wheelchair with a smile. At the finale, she showed another film, this time of her sitting quietly at the bottom of the ocean in her wheelchair, her hair flowing; she glided her arms downward, and then with some effort whooshed them upward, thus propelling herself in backward somersaults — elegantly spinning in her wheelchair through the water. It was breathtaking.
Experiences such as this are why I enjoy TEDMED so much. They reaffirm the most positive aspect of digital: how it can create ways to live a better life — regardless of (or even despite) the state of one's health. I believe this is precisely what Greater Than One works toward each and every day: inventing ways for people to create and share, empowering them to swim into new possibilities.
At Greater Than One, we enable HUMAN SOLUTIONS FOR THE DIGITAL AGE. Are you ready to be the most mobile person in the room? |
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| Thinking with Google: Game-Changers in the Health Industry |
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Speakers at Google Think Health this year emphasized a consistently emerging theme — the web is redefining the healthcare experience for the user. StartUp Health CEO Steven Krein proposed that shared innovation over a network will be at the heart of this transformation. The network effect is contributing to shorter technology product lifecycles and more products like 23andMe: a DNA spit test that helps people understand their genetic risk of disease. Empowered with this kind of information, patients are now more educated when they get to their doctor.
The vast volume of accessible health information highlights the importance of providing relevant answers to engage the people who search for them. David Blair, Head of Industry for Health at Google, suggested strategies for capturing user interest in a changing consumer conversion process. For pharmaceutical brands, this means optimizing the devices on which the brand can be found, and delivering the right solution at the appropriate moment in a patient's journey.
Ultimately, healthcare providers, patients, and entrepreneurs all share a common goal. As Google's Jon Kaplan reminded attendees, "technology is not the centerpiece, but what it enables us to do: help people get fundamentally healthier." Digital marketers are tasked with using cutting edge technology in the right context. Eventually, people should be able to access whatever they need to be healthy, whenever and wherever they need it. |
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