Elizabeth Izard Apelles
CEO
"There is no great success without great commitment."
-Tony Robbins
- Responsible for Greater Than One's long-term growth strategy
- Leads "Greater Good", GTO's pro-bono initiative
- Industry leadership:
- Co-Chair of PMA Digital Center of Excellence
- Member, Healthcare Business Women's Association, AWNY and Women in Communications, DTC Advisory Board
- Named to the PharmaVoice's 2009 list of 100 most inspiring individuals in the life-sciences industry
http://www.linkedin.com/pub/elizabeth-izard-apelles/14/b83/21b
Richard Newman
President
"Change is inevitable, except from a vending machine."
-Robert Gallagher
- Responsible for Greater Than One's overall management
- Drives GTO's mission to deliver its proprietary "Accountable Innovation" to its clients
- 25+ years Agency and Client Management experience
- Industry leadership and recognition:
- American Marketing Association nominating board
- Recipient of Ad Council's Rance Crain Award
- Recipient of multiple Marketing Effectiveness Awards (Effies)
- Member, Board, Sinol, USA
- Member, Board, Adirondack Museum
http://www.linkedin.com/pub/richard-newman/2/50b/776
Michael Maher
Senior Partner, Client Services
"There is nothing more rewarding than when a client says we are 'one of their competitive advantages'."
- Manages Greater Than One's client services teams
- Provides strategic consultation and input for all of GTO's client initiatives
- Accomplished interactive and direct marketer who has delivered results-driven digital solutions for a wide range of clients
- DMA (Direct Marketing Association) ECHO Award winner
- DMA ECHO Award judge
- Industry thought leadership contributions:
- Internet Week New York
- Pharmaceutical Executive magazine
- Adotas.com
- Mediapost
- Click Z
- Direct Marketing News
- American Marketing Association's Marketing News
http://www.linkedin.com/in/mmaher
Amanda Powers
Senior Partner, Client Development
"All that you do, do with all your might — things done by half are never quite right."
- Joined Greater Than One when the agency was founded in 2000
- Focuses on GTO's clients and new client development
- Expert at translating business objectives into actionable and accountable marketing tactics
- Regularly speaks to industry audiences about developments and trends in digital marketing
http://www.linkedin.com/pub/amanda-powers/4/a0/625
Christa Toole
Partner, Director of Search Marketing and Web Analytics
"A prudent question is one-half of wisdom."
-Francis Bacon
- Joined Greater Than One when the agency was founded in 2000
- Led development of GTO's search marketing department, including its web analytics and social marketing practices
- Has won numerous awards, including most recently the 2009 Direct Marketing Association, International ECHO Award for best search marketing
http://www.linkedin.com/in/christatoole
John Mahler
Partner, Strategy
"Great experience strategies lie at the nexus of logic, empathy, and creativity."
- Leads Greater Than One's Strategy practice
- Over twenty years of industry experience
- Expertise in integrated experience strategy, research and discovery, and heuristic analysis, as well as conceptual development, tactical planning, usability testing, and rapid prototype engineering
Pilar Belhumeur
Partner, Experience Design
"My future starts when I wake up every morning. I'm always thinking about creating. Every day I find something creative to do with my life."
-Miles Davis
- Chief Creative Officer, with responsibility for the overall management and vision of Greater Than One's Experience Design (ExD) group
- Works with clients to shape effective and integrated user experiences by developing creative strategies that meet their business objectives
- Developed a model of collaboration for GTO's Experience Design group
- Two decades of experience in Digital and Offline Creative and Marketing Development
- Awards and recognition:
- 5-time Webby Award winner, including the only Pharmaceutical Webby Gold and People's Voice winner in 2008
- Has won over 100 awards in her career across industries
- IAB MIXX AWARD Judge 2009, 2010
http://www.linkedin.com/in/pilarbelhumeur
Steve Longbons
Partner, Technology
"If you take care of the small things, the big things take care of themselves."
-Emily Dickinson
- Leads Greater Than One's client technical discussions and assesses technical requirements
- Directs internal development and testing for all of GTO's technical projects
- Works with GTO's Experience Design group to deliver reliable, cutting-edge interfaces
- Guides GTO's internal IT department
http://www.linkedin.com/in/longbons
Marnie Rosenberg
Partner, Group Account Director
"My interest is in the future, because I'm going to spend the rest of my life there."
-Charles F. Kettering
- Leads promotional, strategic, and website projects for many of Greater Than One's top healthcare clients
- Responsibilities include day-to-day client and team management, strategic support, and evaluation of business-building opportunities
http://www.linkedin.com/in/marnielrosenberg
Mark Sadowski
CFO
"In revolution, as in a novel, the most difficult part to invent is the end."
-Alexis de Tocqueville
"As in the digital revolution, at present, it has no definable end. It is an evolution."
- Oversees Greater Than One's human resources and finance departments
- Works directly with GTO's management team to ensure the agency's financial stability
- With 20-plus years in marketing, is fiscally knowledgeable about various marketing and communications disciplines, including traditional advertising, digital and direct marketing, and sales promotion
http://www.linkedin.com/pub/mark-sadowski/13/995/91