Elizabeth Izard Apelles
CEO
Almost always, the creative dedicated minority has made the world better.
-Martin Luther King, Jr.
- Responsible for Greater Than One's long-term growth strategy
- Leads "Greater Good", GTO's pro-bono initiative
- Industry leadership:
- Co-Chair of PMA Digital Center of Excellence
- Member, Healthcare Business Women's Association, AWNY and Women in Communications, DTC Advisory Board
- Named to the PharmaVoice's 2009 list of 100 most inspiring individuals in the life-sciences industry
http://www.linkedin.com/pub/elizabeth-izard-apelles/14/b83/21b
eapelles(put an @ here)greaterthanone.com
Dean Schwartz
Partner, Global Strategy and Insights
"He that will not apply new remedies must expect new evils; for time is the greatest innovator."
-Sir Francis Bacon
- Leads the Strategy and Analytics practice at GTO
- Two decades in brand, advertising and digital strategy
- Passionate about leveraging insights to drive innovation
- Responsible for driving new research technologies to deepen customer understanding
- Authored multiple industry white papers
http://www.linkedin.com/pub/dean-schwartz/4/648/969
dschwartz(put an @ here)greaterthanone.com
Amanda Powers
Senior Partner, GTO West
"All that you do, do with all your might — things done by half are never quite right."
- Joined Greater Than One when the agency was founded in 2000
- Focuses on GTO's clients and new client development
- Expert at translating business objectives into actionable and accountable marketing tactics
- Regularly speaks to industry audiences about developments and trends in digital marketing
http://www.linkedin.com/pub/amanda-powers/4/a0/625
apowers(put an @ here)greaterthanone.com
Patrick Rorke
Partner, GTO East
"A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has."
-Margaret Mead
- Leads the East Account practice at GTO
- Over 15 years in digital advertising and marketing
- Multiple Webby winner and 5 time Web Marketing Association Awards winner
- Responsible for driving surprising and delighting clients with digital solutions that drive ROI
http://www.linkedin.com/in/patrickrorke
prorke(put an @ here)greaterthanone.com
Mark Sadowski
Partner, CFO
"In revolution, as in a novel, the most difficult part to invent is the end."
-Alexis de Tocqueville
"As in the digital revolution, at present, it has no definable end. It is an evolution."
- Oversees Greater Than One's human resources and finance departments
- Works directly with GTO's management team to ensure the agency's financial stability
- With 20-plus years in marketing, is fiscally knowledgeable about various marketing and communications disciplines, including traditional advertising, digital and direct marketing, and sales promotion
http://www.linkedin.com/pub/mark-sadowski/13/995/91
msadowski(put an @ here)greaterthanone.com
John Mahler
Partner, Strategy and Insights
"Great experience strategies lie at the nexus of logic, empathy, and creativity."
- Leads Greater Than One's Strategy practice
- Over twenty years of industry experience
- Expertise in integrated experience strategy, research and discovery, and heuristic analysis, as well as conceptual development, tactical planning, usability testing, and rapid prototype engineering
jmahler(put an @ here)greaterthanone.com
Pilar Belhumeur
Partner, Experience Design
"My future starts when I wake up every morning. I'm always thinking about creating. Every day I find something creative to do with my life."
-Miles Davis
- Chief Creative Officer, with responsibility for the overall management and vision of Greater Than One's Experience Design (ExD) group
- Works with clients to shape effective and integrated user experiences by developing creative strategies that meet their business objectives
- Developed a model of collaboration for GTO's Experience Design group
- Two decades of experience in Digital and Offline Creative and Marketing Development
- Awards and recognition:
- 5-time Webby Award winner, including the only Pharmaceutical Webby Gold and People's Voice winner in 2008
- Has won over 100 awards in her career across industries
- IAB MIXX AWARD Judge 2009, 2010
http://www.linkedin.com/in/pilarbelhumeur
pbelhumeur(put an @ here)greaterthanone.com
Christa Toole
Partner, Search and Analytics
"A prudent question is one-half of wisdom."
-Francis Bacon
- Joined Greater Than One when the agency was founded in 2000
- Led development of GTO's search marketing department, including its web analytics and social marketing practices
- Has won numerous awards, including most recently the 2009 Direct Marketing Association, International ECHO Award for best search marketing
http://www.linkedin.com/in/christatoole
ctoole(put an @ here)greaterthanone.com
Marc Michel
Managing Partner - GTO Europe
"Good is the enemy of great"
- Managing Director of the European branch of Greater Than One
- Adjunct professor at the top-ten globally ranked IE University in Madrid, teaching Masters in Digital Marketing and Management.
- A member of the INSEAD Health Summit Organization Committee, an annual meeting that brings senior healthcare leaders to discuss the future of healthcare delivery.
- INSEAD MBA
- Fluent in three languages - Spanish, French and English
http://es.linkedin.com/in/marcmichel
mmichel(put an @ here)gtoeurope.com
Robert Balancia
Partner, Media
"Luck is the residue of design"
-Branch Rickey
- Responsible for Greater Than One’s Online Media Practice
- 15+ Years Agency, Client and Consulting Experience
- Passionate about media and technology
http://www.linkedin.com/profile/view?id=3424462
rbalancia@greaterthanone.com
Steve Longbons
Partner, Technology
"If you take care of the small things, the big things take care of themselves."
-Emily Dickinson
- Leads Greater Than One's client technical discussions and assesses technical requirements
- Directs internal development and testing for all of GTO's technical projects
- Works with GTO's Experience Design group to deliver reliable, cutting-edge interfaces
- Guides GTO's internal IT department
http://www.linkedin.com/in/longbons
slongbons(put an @ here)greaterthanone.com
Stefan Armstrong
Partner, HCP Marketing
"Making the simple complicated is commonplace. Making the complicated simple... that's creativity."
— Charles Mingus
- Leads HCP marketing initiatives at GTO
- 20+ years developing communications for healthcare professionals
- Expert in audience insights, content strategy, and use of media
- Deep experience in anesthesiology, cardiology, nephrology, oncology, radiology
- 50+ awards including 4 Webbys, 2 Hives, Cine Golden Eagle
http://www.linkedin.com/in/stefanarmstrong
sarmstrong(put an @ here)gtoeurope.com
Diego Anderiz
Partner, GTO Europe
Attitude is a little thing that makes a big difference.
-Winston Churchill
- Partner in the European branch of Greater Than One
- Over 10 years experience in top tier management consulting organisations delivering CRM programme implementations to blue chip organisations internationally. Currently delivering high-value online strategy to clients encompassing a broad service range from search through to social media.
- Passionate about all things digital in marketing
- Chartered Institute of Marketing UK qualified
- Fluent in English and Spanish
http://www.linkedin.com/in/diegoanderiz
danderiz(put an @ here)gtoeurope.com