What We're Thinking

Viewpoints and Articles

Here’s what we’re thinking on some current marketing topics.

To view previous viewpoints, click here.

AttachmentSize
Health 2.0 2011 Conference Summary78.84 KB
Google+43.78 KB
Do Not Track Legislation277.38 KB
Tips for YouTube55.38 KB
Social Media Who's Who69.58 KB
Mobile Apps239.25 KB
HTML 583.49 KB
Social Segmentation Models912.49 KB
Google and Mobile284.44 KB

Where we’ll be

We are often asked to share our perspectives and experiences at conferences and industry events. Here's where we've been and where we'll be going.

PMA University Online
02/21/2012
Patrick Rorke, Partner, GTO East

Regulated Industries - More control through social and mobile media

INSEAD Alumni Meeting, JP Morgan Healthcare Conference
01/09/2012

Healthcare 2012 – State of the Market Media and e-Marketing Partner

Location: San Francisco

Digital Pharma East, Philadelphia, PA
10/17/2011
Stefan Armstrong, Partner, HCP Marketing

Moderating Panel, Exploring the iPad as a Tool of Innovation for Pharma

http://www.exlpharma.com/events/digital-...
Health 2.0, San Francisco, CA
09/27/2011
Stefan Armstrong, Partner, HCP Marketing

Level Up (For Your Health): Gaming and Health 2.0

http://www.health2con.com/conferences/sa...
iStrategy, Global Digital Media Conference, Atlanta, GA
09/13/2011 - 09/14/2011
Elizabeth Izard Apelles, CEO

Keynote Panel, Playing the Social Game in Regulated Industries

http://www.istrategyconference.com/event...
ePharma West, San Francisco, Ca.
07/26/2011
Amanda Powers, Senior Partner

Art of Mobile

http://www.iirusa.com/epharmawest/welcom...
P&G Alumni Event, New York, NY
05/17/2011
Dean Schwartz, Partner, Strategy and Insights

Digital Marketing

Promotion Marketing Association, New York City
05/03/2011
Elizabeth Apelles

Promotion &  Integrated Marketing 201 Workshop

http://www.pmalink.org/
SES Conference, New York City
03/21/2011
Pilar Belhumeur & Christa Toole

Taking Pharma Social: Lead Generation in a Highly Regulated Environment

http://www.searchenginestrategies.com/ne...
Second European Bloggers Meeting
03/18/2011 - 03/19/2011
Marc Michel, Managing Partner, GTO EU and Diego Anderiz, Partner, GTO EU

Medtronic

http://insulinindependent.blogspot.com/2...