Featured Case Study

HowIFightMS.com is an innovative new model for a pharma-sponsored community website in which real people with multiple sclerosis share the stories, insights, and experiences that give meaning and purpose to their lives. Through their continuously-updated video blogs (vlogs), blogs, photos, and playlists, each "vlogger" provides her or his unique perspective on how to live victoriously with MS.

This strategy sets the stage for a groundbreaking new MS drug that will change the face of MS treatment. It has been exceptionally well received by users, as measured by their high rates of signup for premium content, views of video content, awarding of "kudos" to content, and participation in Polls & Quizzes.

2010 Awards Won

• Webby Awards

  Official Honoree Blog-Cultural Category

• Webby Awards

  Finalist Online Film & Video Reality Category

• Interactive Media Awards

  Outstanding Achievement Community

• Interactive Media Awards

  Outstanding Achievement Medical

• Hive Awards

  Pharmaceutical Blog

• Communicator Awards

  Award of Excellence (Reality)

• Communicator Awards

  Award of Distinction (Health and Wellness)

• Communicator Awards

  Award of Distinction (Health)

• Echo Leader

  How I fight MS - YouTube

• WebAward

  Blog Standard of Excellence

• To date, selected as a finalist in PM360's 2010 Trailblazer Awards: Consumer Website/Online Initiative, Unbranded Campaign