Featured Case Studies

How do you break through a cluttered allergy market and engage patients in a major new product launch?

By creating a virtual world that reflects their aspirations to be allergy-free.

For Sunovion Pharmaceuticals, Greater Than One created "Allergy-Proof Your World", a fully-integrated digital campaign designed to engage patients in the powerful efficacy of OMNARIS Nasal Spray.

Through multi-channel communications including website, search, banners, mobile, UCG, and eCRM, we built a better world for people who have allergies, with the information, tools, and product savings they need to be allergy-free.

Our work for Sunovion surpassed all objectives for web traffic, coupon redemptions, and CRM registrations. Today, OMNARIS is the fastest growing brand in the allergy market. And the "Allergy-Proof Your World" campaign has been recognized across the industry with multiple creative awards, including the MM&M Award for best pharma website.

The OMNARIS AllergyManager App is featured in the Gizmodo article "7 Tools to Help You Conquer Your Allergies".

2011 Awards Won

• International Creativity Award

  Gold Award for OMNARIS AllergyManager App

2010 Awards Won

• MM&M Awards

  Gold Award for Best Branded Website

• WebAward

  Outstanding Website