Influencer campaigns have revolutionized marketing strategy across many industries, and it is simple to see why — brands and businesses make $5.78 for every $1 they invest into influencer marketing.
What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…
Members of Generation Z are emerging into adulthood and quickly becoming one of the most discerning, thoughtful cohorts of consumers in US history. As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. In a previous post,…
A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early twenties, will soon be taking charge of their own healthcare for the first time in their lives. Within the next few years, Gen Zers will stop qualifying for health insurance coverage…
Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data. In addition, they have expanded some ad offerings as well. Some features…
Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.