A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early twenties, will soon be taking charge of their own healthcare for the first time in their lives. Within the next few years, Gen Zers will stop qualifying for health insurance coverage…
The pandemic accelerated adoption of telehealth by 1000%. Chief Technology Officer Ken Winell examines this once-in-a-generation boom through the historical lens of improved care models, and reflects on the power it unlocks for patients and practitioners today.
Currently in beta, Google Analytics 4.0 is already poised to change the industry. GTO Group Associate Search Director Scott Litvack breaks down its unified app-website aggregation, event-driven model, and powerful AI support, so that you can bring 4.0 to your digital teams.
Google is, yet again, updating the way it ranks websites to reflect the growing importance of user experience. Here’s what you need to know.
Marketing in the age of disruption has been upended by the ultimate disruption—a global pandemic.
A lot is happening in the paid and organic search space right now, so we’re providing an overview of the key things you need to know.