Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever. But just being on social media isn’t enough. It’s crucial that companies humanize their brands and…
Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data. In addition, they have expanded some ad offerings as well. Some features…
To succeed in bringing your brand to modern markets, you need to procure agencies who consistently go above and beyond on service, innovation, and value.
Take an in-depth look at the disruption and acceleration driving brand planning, data aggregation, and content optimization in today’s media landscape.
We explore some possible implications of the antitrust suit and what it could mean for marketers in the future.