WE CREATE BETTER HEALTHCARE MARKETING & COMMUNICATIONS THROUGH DATA, CONTENT, MEDIA & TECHNOLOGY.

BETTER. BELIEVE IT.

POINT OF VIEW

THE POWER OF INDEPENDENCE.

Independent agencies remain a force of dedicated client service and great work. Hear from GTO on how to resonate without the red tape.

MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.

Get the latest from GTO — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.

New Chief Strategy Officer

After 27 years delivering creative business solutions and insights to biopharma firms who drive billions in annual revenue, Chief Strategy Officer Matthew Howes has found his home at Greater Than One (GTO) Group. The PM360 ELITE Award winner will deliver value to GTO and our clients by championing cognitive diversity, collaborative cultures, and our fully integrated data-to-content model.

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TELEHEALTH NOW

The pandemic accelerated adoption of telehealth by 1000%. Chief Technology Officer Ken Winell examines this once-in-a-generation boom through the historical lens of improved care models, and reflects on the power it unlocks for patients and practitioners today.

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New Chief Strategy Officer

After 27 years delivering creative business solutions and insights to biopharma firms who drive billions in annual revenue, Chief Strategy Officer Matthew Howes has found his home at Greater Than One (GTO) Group. The PM360 ELITE Award winner will deliver value to GTO and our clients by championing cognitive diversity, collaborative cultures, and our fully integrated data-to-content model.

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PUTTING RARE ON THE MAP

In celebration of 10 years as a SCAD survivor, Honeycomb Health (HH) co-founder is going on a 10,000-mile cross-country road trip. Read about her tireless efforts to secure information management for rare disease patients everywhere, and discover ways that you can help grow the HH hive of support.

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GTO Group Appoints New SVP

Chris Mycek comes to Greater Than One (GTO) with experience launching first-in-class therapies and an impassioned commitment to the company’s vision. He plans to make client businesses better by leveraging new technologies, emerging marketing channels, and the fully integrated GTO Group model.

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GTO named MM+M Top 100 Agency

In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.

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OBAGI

SUPPLY,
MEET DEMAND.

This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.

SEAGEN

IN IT FOR LIFE.

Seagen wanted to create space for themselves as global leaders in cancer treatment. We helped them make room for the human element.

NOVARTIS

GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.

For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.

WHY GREATER THAN ONE?

Our independence is more than a competitive advantage — it’s essential.