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Get the latest from Greater Than One — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.
Patient and caregiver influencers in healthcare marketing
Influencer campaigns have revolutionized marketing strategy across many industries, and it is simple to see why — brands and businesses make $5.78 for every $1 they invest into influencer marketing.
Webinar on Mastering Social Media: Strategies for Effective Community Management
ers-Han, CMO of Greater Than One, in partnership with Meltwater for a webinar on Mastering Social Media. During the webinar, Amanda will cover the guiding principles of social media, social media strategy, the importance of internal buy-in and effective community management.
Greater Than One appoints Preston Taylor Chief Financial Officer
NEW YORK, (September 19, 2023) — Greater Than One, a full-experience marketing agency focused on healthcare, announced that Preston Taylor has been named Chief Financial Officer. He will be responsible for overseeing the agency’s financial and commercial operations. Taylor will report directly to Elizabeth Apelles, CEO of Greater Than One. According to Apelles, “Preston has…
Patient and caregiver influencers in healthcare marketing
Influencer campaigns have revolutionized marketing strategy across many industries, and it is simple to see why — brands and businesses make $5.78 for every $1 they invest into influencer marketing.
The rise of HCP influencers in healthcare marketing
What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…
Empathy and Compassion in Healthcare
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience. What are they feeling and why? What assumptions are we making about their inner lives that might…
Greater Than One appoints Preston Taylor Chief Financial Officer
NEW YORK, (September 19, 2023) — Greater Than One, a full-experience marketing agency focused on healthcare, announced that Preston Taylor has been named Chief Financial Officer. He will be responsible for overseeing the agency’s financial and commercial operations. Taylor will report directly to Elizabeth Apelles, CEO of Greater Than One. According to Apelles, “Preston has…
Greater Than One appoints Mary Rose Burnham in newly created strategy position
Greater Than One, a full-experience marketing agency focused on healthcare, announced that Mary Rose Burnham PhD has been appointed Executive Vice President, Brand & Medical Strategy. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.
Greater Than One names new Executive Creative Director
Greater Than One, a privately held agency focused on healthcare, announced that Mindy Telmer has been appointed Executive Creative Director, EVP. Mindy will be the creative voice of the agency, responsible for providing Greater Than One (www.greaterthanone.com) clients with strategic creative direction and oversight from inception through execution. Telmer will report directly to Matthew Howes, President of Greater Than…
Webinar on Mastering Social Media: Strategies for Effective Community Management
ers-Han, CMO of Greater Than One, in partnership with Meltwater for a webinar on Mastering Social Media. During the webinar, Amanda will cover the guiding principles of social media, social media strategy, the importance of internal buy-in and effective community management.
Network Your Why Event
Bindhu Gopalan, our Chief Client Officer, will moderate the Network Your Why 2023 event on September 14 in NYC. This event highlights the voices of diverse, purpose-driven professionals in the healthcare advertising industry, sharing their stories with BIPOC and LGBTQIA+ individuals looking to start careers in healthcare advertising. For more information and to register…
LinkedIn Live – Talking Tech: Generative AI
Tune in to our LinkedIn Live for a Talking Tech discussion on Generative AI in Healthcare and Marketing, this June 28th at 10:00am EST with Greater Than One’s CMO, Amanda Powers Han and our Chief Digital Officer, Brian Peterson.
Why Greater Than One?
Our independence is more than a competitive advantage — it’s essential.