Greater Than One | GTO

Diversity in healthcare

Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives.  We know that […]

Marketing Healthcare to Gen Z: Strategy

Members of Generation Z are emerging into adulthood and quickly becoming one of the most discerning, thoughtful cohorts of consumers in US history. As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand.  In a previous post, […]

Marketing Healthcare to Gen Z : Messaging 

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early twenties, will soon be taking charge of their own healthcare for the first time in their lives. Within the next few years, Gen Zers will stop qualifying for health insurance coverage […]

The New Four Ps of Marketing

Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.

Hear From A GTO Pioneer, Amanda Powers-Han

CMO, Amanda Powers-Han, sat down with PharmaVoice to discuss her 20 years with GTO, challenging the status quo, and the direction she envisions for media, data, and beyond.