Top Takeaways from Google Marketing Live for Pharma Marketers 

Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data.   In addition, they have expanded some ad offerings as well. Some features […]

Paid & Organic Search News: What You Need to Know

A lot is happening in the paid and organic search space right now, so we’re providing an overview of the key things you need to know.

Impact of the Antitrust Case Against Google

We explore some possible implications of the antitrust suit and what it could mean for marketers in the future.

Using (Your) Voice for Organic Growth

We explore how leveraging voice assistants like Alexa and Siri can build your digital presence by reaching people where they love to be — home.