Thought Leadership
Impact of the Antitrust Case Against Google
We explore some possible implications of the antitrust suit and what it could mean for marketers in the future.
Latest news, leadership & events.
Better. Informed.
Thought Leadership
Data Intelligence Partner Strategy
As pharmaceutical marketing benefits from advances in data availability and analysis techniques, marketers are called upon to select data and analytics partners.
Thought Leadership
The Power of Independent Agencies
While holding companies struggle with red tape, independent agencies are focused more than ever on client service and great work.
Thought Leadership
Why The Future of Rare Disease Care is Digital
AI, elevated algorithms, and social platforms can help connect the often unseen dots and create a new future for rare disease patients.
Thought Leadership
Hear From A GTO Pioneer, Amanda Powers-Han
CMO, Amanda Powers-Han, sat down with PharmaVoice to discuss her 20 years with GTO, challenging the status quo, and the direction she envisions for media, data, and beyond.
Thought Leadership
The Elements of Effective Connection
Due to COVID, content is becoming bigger than just words on a page. It can be about the experience, utility, innovation, and data, but ultimately, it needs to be about connection.