GTO Appoints New Global CFO

NEW YORK, August 14, 2020 — Greater Than One (GTO), a New York-based integrated full-service health and wellness marketing agency, announced that Rebecca Mahadeva has joined as Global Chief Financial Officer. The appointment is designed to provide additional financial oversight to the agency. She will primarily be responsible for financial management of GTO Global.

“The finance team at GTO plays a critical role in supporting the business strategies that drive success,” she said. “It is very exciting to be part of the process that has been responsible for the significant revenue growth GTO has achieved over the past several years.”

Mahadeva joins after her latest position as Senior Vice President, Finance, at Syneos Health Communications, where she supported several business lines. Mahadeva previously served as a Corporate Controller at Syneos Health.  Prior to that she was Assistant Controller of The New York Mets and started her career in the Audit practice at PriceWaterhouseCoopers.

“Rebecca’s background in providing critical financial reporting and offering operational insights was what we were looking for as we lay the foundation for our next stage of growing the agency,” said Kieran Walsh, President of Greater Than One. “She will be a key player in driving our business objectives.”

In explaining her desire to join the Greater Than One management team, Mahadeva noted the agency’s existing talent and the chance to partner with business stakeholders at all levels of the organization. “The finance team at GTO plays a critical role in supporting the business strategies that drive success,” she said. “It is very exciting to be part of the process that has been responsible for the significant revenue growth GTO has achieved over the past several years.”

Read the official release on Pharma Live.