WE CREATE BETTER HEALTHCARE MARKETING & COMMUNICATIONS THROUGH DATA, CONTENT, MEDIA & TECHNOLOGY.
BETTER. BELIEVE IT.
POINT OF VIEW
THE POWER OF INDEPENDENCE.
Independent agencies remain a force of dedicated client service and great work. Hear from GTO on how to resonate without the red tape.
MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.
Get the latest from GTO — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.
2021 Media Trends
Take an in-depth look at the disruption and acceleration driving brand planning, data aggregation, and content optimization in today’s media landscape.
Google Goes 4.0
Currently in beta, Google Analytics 4.0 is already poised to change the industry. GTO Group Associate Search Director Scott Litvack breaks down its unified app-website aggregation, event-driven model, and powerful AI support, so that you can bring 4.0 to your digital teams.
GTO named MM+M Top 100 Agency
In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.
2021 Media Trends
Take an in-depth look at the disruption and acceleration driving brand planning, data aggregation, and content optimization in today’s media landscape.
Google Goes 4.0
Currently in beta, Google Analytics 4.0 is already poised to change the industry. GTO Group Associate Search Director Scott Litvack breaks down its unified app-website aggregation, event-driven model, and powerful AI support, so that you can bring 4.0 to your digital teams.
The New Four Ps of Marketing
Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.
GTO Group Appoints New SVP
Chris Mycek comes to Greater Than One (GTO) with experience launching first-in-class therapies and an impassioned commitment to the company’s vision. He plans to make client businesses better by leveraging new technologies, emerging marketing channels, and the fully integrated GTO Group model.
GTO GROUP LAUNCHES NEW WEBSITE
Privately held health and communications agency Greater Than One (GTO) is proud to announce the launch of its website, https://www.thegtogroup.com. GTO Group is the new home of an offline-online ecosystem that supports global marketing and communications initiatives across the full-service GTO agency, GTO Media, and GTO Enterprise
Introducing RESONIC™
Soliton and GTO joined forces in September 2020 to help launch the revolutionary RESONIC Rapid Acoustic Pulse™ (RAP) device and establish Soliton as a leader in the aesthetics industry. Today, we are beyond proud to announce the work we have done for RESONIC.
GTO named MM+M Top 100 Agency
In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.
OXLUMO® (lumasiran) Launch wins ELITE 2021 Award
Greater Than One (GTO) has been recognized by PM360 for its success in conceiving and launching a virtual campaign to support OXLUMO® (lumasiran), a first-in-class therapy developed by Alnylam.
Honeycomb Health Modernizes Rare Disease Management
Chief Executive Officer and Honeycomb Health (HH) co-founder Elizabeth Apelles discusses why the high-tech nonprofit will forever change the lives of rare disease patients everywhere, and shares the buzz about her co-founder’s road trip to raise $3M dollars.
OBAGI
SUPPLY,
MEET DEMAND.
This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.
NOVARTIS
GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.
For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.
WHY GREATER THAN ONE?
Our independence is more than a competitive advantage — it’s essential.