A brand must be greater than one identity, one story, one experience.

That’s why we’re Greater Than One.

POINT OF VIEW

The power of independence.

Independent, client focused and employee owned, Greater Than One’s guarantee is to exceed client expectations. Hear how.

Making the healthcare industry better, one article at a time.

Get the latest from Greater Than One — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.

Social Media in Healthcare Advertising: Building a loyal audience of brand evangelists 

Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever.  But just being on social media isn’t enough. It’s crucial that companies humanize their brands and…

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Social Media in Healthcare Advertising: Building a loyal audience of brand evangelists 

Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever.  But just being on social media isn’t enough. It’s crucial that companies humanize their brands and…

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The rise of HCP influencers in healthcare marketing

What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…

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Greater Than One appoints Preston Taylor Chief Financial Officer

NEW YORK, (September 19, 2023) — Greater Than One, a full-experience marketing agency focused on healthcare, announced that Preston Taylor has been named Chief Financial Officer. He will be responsible for overseeing the agency’s financial and commercial operations. Taylor will report directly to Elizabeth Apelles, CEO of Greater Than One. According to Apelles, “Preston has…

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Greater Than One appoints Mary Rose Burnham in newly created strategy position

Greater Than One, a full-experience marketing agency focused on healthcare, announced that Mary Rose Burnham PhD has been appointed Executive Vice President, Brand & Medical Strategy. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.

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Greater Than One names new Executive Creative Director

Greater Than One, a privately held agency focused on healthcare, announced that Mindy Telmer has been appointed Executive Creative Director, EVP. Mindy will be the creative voice of the agency, responsible for providing Greater Than One (www.greaterthanone.com) clients with strategic creative direction and oversight from inception through execution. Telmer will report directly to Matthew Howes, President of Greater Than…

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Network Your Why Event

Bindhu Gopalan, our Chief Client Officer, will moderate the Network Your Why 2023 event on September 14 in NYC.  This event highlights the voices of diverse, purpose-driven professionals in the healthcare advertising industry, sharing their stories with BIPOC and LGBTQIA+ individuals looking to start careers in healthcare advertising.   For more information and to register…

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OBAGI

Supply,
meet demand.

This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.

SEAGEN

In it for life.

Seagen wanted to create space for themselves as global leaders in cancer treatment. We helped them make room for the human element.

NOVARTIS

Global social movement for heart failure awareness.

For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.

Why Greater Than One?

Our independence is more than a competitive advantage — it’s essential.