WE ARE A FULL-EXPERIENCE MARKETING AGENCY.
WE CREATE BETTER HEALTHCARE CONTENT, CONTEXT, & CONNECTIONS—INTERVENTIONS TO INFLUENCE BEHAVIOR & IMPROVE OUTCOMES.
POINT OF VIEW
THE POWER OF INDEPENDENCE.
Independent agencies remain a force of dedicated client service and great work. Hear from Greater Than One on how to resonate without the red tape.
MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.
Get the latest from Greater Than One — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.
Marketing Healthcare to Gen Z : Messaging
A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early twenties, will soon be taking charge of their own healthcare for the first time in their lives. Within the next few years, Gen Zers will stop qualifying for health insurance coverage…
Top Takeaways from Google Marketing Live for Pharma Marketers
Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data. In addition, they have expanded some ad offerings as well. Some features…
Greater Than One Appoints New Chief Client Officer
NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer. She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model….
Marketing Healthcare to Gen Z : Messaging
A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early twenties, will soon be taking charge of their own healthcare for the first time in their lives. Within the next few years, Gen Zers will stop qualifying for health insurance coverage…
Top Takeaways from Google Marketing Live for Pharma Marketers
Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data. In addition, they have expanded some ad offerings as well. Some features…
The Way Forward: Building Stronger Customer Relationships Within Pharma
Few industries affect consumers on a more personal level than the healthcare industry. Customers of any healthcare company, be it insurance providers, healthcare providers, or pharmaceutical companies, are invested in finding solutions to their health problems, and this often means there is more vulnerability and emotion in decision-making. Simply put: Healthcare is personal. To connect…
Greater Than One Appoints New Chief Client Officer
NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer. She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model….
MM&M Women of Distinction Honoree
Co-founder and CEO of Greater Than One, Elizabeth Apelles, has been named one of MM&M’s Women of Distinction. As a rare disease advocate and diversity champion, Apelles inspires employees and clients alike with her people-first approach to agency operations.
Greater Than One Names New President to Lead Agency
Greater Than One announces Matthew Howes as President. He will lead a multidisciplinary team into Greater Than One’s 3rd decade with a focus on a people-first philosophy and a proprietary convergence model.
GTO named MM+M Top 100 Agency
In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.
OXLUMO® (lumasiran) Launch wins ELITE 2021 Award
Greater Than One (GTO) has been recognized by PM360 for its success in conceiving and launching a virtual campaign to support OXLUMO® (lumasiran), a first-in-class therapy developed by Alnylam.
Honeycomb Health Modernizes Rare Disease Management
Chief Executive Officer and Honeycomb Health (HH) co-founder Elizabeth Apelles discusses why the high-tech nonprofit will forever change the lives of rare disease patients everywhere, and shares the buzz about her co-founder’s road trip to raise $3M dollars.
OBAGI
SUPPLY,
MEET DEMAND.
This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.
NOVARTIS
GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.
For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.
WHY GREATER THAN ONE?
Our independence is more than a competitive advantage — it’s essential.