WE CREATE BETTER HEALTHCARE MARKETING & COMMUNICATIONS THROUGH DATA, CONTENT, MEDIA & TECHNOLOGY.
BETTER. BELIEVE IT.
POINT OF VIEW
THE POWER OF INDEPENDENCE.
Independent agencies remain a force of dedicated client service and great work. Hear from GTO on how to resonate without the red tape.
MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.
Get the latest from GTO — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.
Are Clients and Employees Held Back by Holding Companies?
GTO gives an honest take on what sets independent agencies apart from holding companies.
We’ll dive deep into what clients identify as needs over wants and why employees Pros and
Cons lists are seeing the light of day and leading to shakeups.
New Chief Strategy Officer
After 27 years delivering creative business solutions and insights to biopharma firms who drive billions in annual revenue, Chief Strategy Officer Matthew Howes has found his home at Greater Than One (GTO) Group. The PM360 ELITE Award winner will deliver value to GTO and our clients by championing cognitive diversity, collaborative cultures, and our fully integrated data-to-content model.
Digital Transformation in Pharma
Greater Than One (GTO) Group Chief Technology Officer Ken Winell joins a Crownpeak panel to discuss the ongoing transformation in healthcare marketing. All in this exclusive, on-demand webinar.
Are Clients and Employees Held Back by Holding Companies?
GTO gives an honest take on what sets independent agencies apart from holding companies.
We’ll dive deep into what clients identify as needs over wants and why employees Pros and
Cons lists are seeing the light of day and leading to shakeups.
Digital Transformation in Pharma
Greater Than One (GTO) Group Chief Technology Officer Ken Winell joins a Crownpeak panel to discuss the ongoing transformation in healthcare marketing. All in this exclusive, on-demand webinar.
GREATER THAN VALUE
To succeed in bringing your brand to modern markets, you need to procure agencies who consistently go above and beyond on service, innovation, and value.
New Chief Strategy Officer
After 27 years delivering creative business solutions and insights to biopharma firms who drive billions in annual revenue, Chief Strategy Officer Matthew Howes has found his home at Greater Than One (GTO) Group. The PM360 ELITE Award winner will deliver value to GTO and our clients by championing cognitive diversity, collaborative cultures, and our fully integrated data-to-content model.
PUTTING RARE ON THE MAP
In celebration of 10 years as a SCAD survivor, Honeycomb Health (HH) co-founder is going on a 10,000-mile cross-country road trip. Read about her tireless efforts to secure information management for rare disease patients everywhere, and discover ways that you can help grow the HH hive of support.
GTO Group Appoints New SVP
Chris Mycek comes to Greater Than One (GTO) with experience launching first-in-class therapies and an impassioned commitment to the company’s vision. He plans to make client businesses better by leveraging new technologies, emerging marketing channels, and the fully integrated GTO Group model.
GTO named MM+M Top 100 Agency
In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.
OXLUMO® (lumasiran) Launch wins ELITE 2021 Award
Greater Than One (GTO) has been recognized by PM360 for its success in conceiving and launching a virtual campaign to support OXLUMO® (lumasiran), a first-in-class therapy developed by Alnylam.
Honeycomb Health Modernizes Rare Disease Management
Chief Executive Officer and Honeycomb Health (HH) co-founder Elizabeth Apelles discusses why the high-tech nonprofit will forever change the lives of rare disease patients everywhere, and shares the buzz about her co-founder’s road trip to raise $3M dollars.
OBAGI
SUPPLY,
MEET DEMAND.
This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.
NOVARTIS
GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.
For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.
WHY GREATER THAN ONE?
Our independence is more than a competitive advantage — it’s essential.