WE ARE A FULL-EXPERIENCE MARKETING AGENCY.
WE CREATE BETTER HEALTHCARE CONTENT, CONTEXT, & CONNECTIONS—INTERVENTIONS TO INFLUENCE BEHAVIOR & IMPROVE OUTCOMES.
POINT OF VIEW
THE POWER OF INDEPENDENCE.
Independent agencies remain a force of dedicated client service and great work. Hear from Greater Than One on how to resonate without the red tape.
MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.
Get the latest from Greater Than One — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.
Diversity in Healthcare
Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives. We know that…
The Rise of HCP Influencers in Healthcare Marketing
What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…
Empathy and Compassion in Healthcare
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience. What are they feeling and why? What assumptions are we making about their inner lives that might…
Diversity in Healthcare
Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives. We know that…
The Rise of HCP Influencers in Healthcare Marketing
What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…
Empathy and Compassion in Healthcare
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience. What are they feeling and why? What assumptions are we making about their inner lives that might…
GREATER THAN ONE NAMES NEW EXECUTIVE CREATIVE DIRECTOR
Greater Than One, a privately held agency focused on healthcare, announced that Mindy Telmer has been appointed Executive Creative Director, EVP. Mindy will be the creative voice of the agency, responsible for providing Greater Than One (www.greaterthanone.com) clients with strategic creative direction and oversight from inception through execution. Telmer will report directly to Matthew Howes, President of Greater Than…
GREATER THAN ONE APPOINTS BRIAN PETERSON IN NEWLY CREATED CHIEF DIGITAL OFFICER ROLE
NEW YORK, NY (July 12, 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Brian Peterson has been appointed Chief Digital Officer, a newly created position. He will be responsible for providing clients at Greater Than One (www.greaterthanone.com) with transformative digital solutions through the agency’s Capability Convergence model, a solution…
Greater Than One Appoints New Chief Client Officer
NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer. She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model….
GTO named MM+M Top 100 Agency
In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.
OXLUMO® (lumasiran) Launch wins ELITE 2021 Award
Greater Than One (GTO) has been recognized by PM360 for its success in conceiving and launching a virtual campaign to support OXLUMO® (lumasiran), a first-in-class therapy developed by Alnylam.
Honeycomb Health Modernizes Rare Disease Management
Chief Executive Officer and Honeycomb Health (HH) co-founder Elizabeth Apelles discusses why the high-tech nonprofit will forever change the lives of rare disease patients everywhere, and shares the buzz about her co-founder’s road trip to raise $3M dollars.
OBAGI
SUPPLY,
MEET DEMAND.
This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.
NOVARTIS
GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.
For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.
WHY GREATER THAN ONE?
Our independence is more than a competitive advantage — it’s essential.