WE CREATE BETTER HEALTHCARE MARKETING & COMMUNICATIONS THROUGH DATA, CONTENT, MEDIA & TECHNOLOGY.
BETTER. BELIEVE IT.
POINT OF VIEW
THE POWER OF INDEPENDENCE.
Independent agencies remain a force of dedicated client service and great work. Hear from GTO on how to resonate without the red tape.
MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.
Get the latest from GTO — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.
GTO Group Introduces OUS On Demand
The Greater Than One (GTO) Group announces its new operating model to better serve clients outside the United States. Referred to as OUS (Outside United States) On-Demand, this operating strategy is based on two key components: centralized management of core capabilities in the US headquarters, and direct access to a scalable on-demand solution abroad.
Diversity Q&A: Elizabeth Apelles, Greater Than One
Elizabeth Apelles, CEO of the Greater Than One (GTO) Group, discusses GTO’s commitment to diversity, equality and inclusion and explains why “diversity needs to be integral to any organization if they are to be successful.” Find out the transformative power of diversity in this exclusive, on-demand Q&A.
Honeycomb Health Receives Huge Honor
GTO Greater Good’s own Honeycomb Health, a nonprofit subsidiary has been named on the Top 8 That Innovate. Read about how Honeycomb Health’s mission to help people living with a rare disease and manage their health is not just making a much-needed difference, but also making award shortlists.
Diversity Q&A: Elizabeth Apelles, Greater Than One
Elizabeth Apelles, CEO of the Greater Than One (GTO) Group, discusses GTO’s commitment to diversity, equality and inclusion and explains why “diversity needs to be integral to any organization if they are to be successful.” Find out the transformative power of diversity in this exclusive, on-demand Q&A.
3 Ways to Foster Innovation
Innovation isn’t some quixotic bolt from the blue. It’s a talent your organization can build, by prioritizing agility, demanding cognitive diversity, and finding the Purple Cow. Senior VP of Strategy and Growth, Chris Mycek, shares 3 tips on how to foster an ecosystem of innovation within your organization.
Age of the Independent Agency
GTO gives an honest take on what sets independent agencies apart from holding companies. We’ll dive deep into what clients identify as needs over wants and why employees Pros and Cons lists are seeing the light of day and leading to shakeups.
GTO Group Introduces OUS On Demand
The Greater Than One (GTO) Group announces its new operating model to better serve clients outside the United States. Referred to as OUS (Outside United States) On-Demand, this operating strategy is based on two key components: centralized management of core capabilities in the US headquarters, and direct access to a scalable on-demand solution abroad.
Honeycomb Health Receives Huge Honor
GTO Greater Good’s own Honeycomb Health, a nonprofit subsidiary has been named on the Top 8 That Innovate. Read about how Honeycomb Health’s mission to help people living with a rare disease and manage their health is not just making a much-needed difference, but also making award shortlists.
New Chief Strategy Officer
After 27 years delivering creative business solutions and insights to biopharma firms who drive billions in annual revenue, Chief Strategy Officer Matthew Howes has found his home at Greater Than One (GTO) Group. The PM360 ELITE Award winner will deliver value to GTO and our clients by championing cognitive diversity, collaborative cultures, and our fully integrated data-to-content model.
GTO named MM+M Top 100 Agency
In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.
OXLUMO® (lumasiran) Launch wins ELITE 2021 Award
Greater Than One (GTO) has been recognized by PM360 for its success in conceiving and launching a virtual campaign to support OXLUMO® (lumasiran), a first-in-class therapy developed by Alnylam.
Honeycomb Health Modernizes Rare Disease Management
Chief Executive Officer and Honeycomb Health (HH) co-founder Elizabeth Apelles discusses why the high-tech nonprofit will forever change the lives of rare disease patients everywhere, and shares the buzz about her co-founder’s road trip to raise $3M dollars.
OBAGI
SUPPLY,
MEET DEMAND.
This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.
NOVARTIS
GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.
For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.
WHY GREATER THAN ONE?
Our independence is more than a competitive advantage — it’s essential.