WE CREATE BETTER HEALTHCARE MARKETING & COMMUNICATIONS THROUGH DATA, CONTENT, MEDIA & TECHNOLOGY.
BETTER. BELIEVE IT.
POINT OF VIEW
THE POWER OF INDEPENDENCE.
Independent agencies remain a force of dedicated client service and great work. Hear from GTO on how to resonate without the red tape.
MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.
Get the latest from GTO — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.
GTO GROUP APPOINTS NEW CPO
Carol Fraser has been appointed Chief People Officer to lead People & Development as the agency continues to prepare for its next phase of growth. Her role at the agency will be to support the internal growth of the staff while providing input into the company’s long-term strategic plan.
Modernizing Media Strategies
Lockdowns are changing how people consume media—and how they interact with brands. On top of that, new privacy regulations are rolling out. How can we connect more meaningfully with consumers?
Google’s New Page Experience
Google is, yet again, updating the way it ranks websites to reflect the growing importance of user experience. Here’s what you need to know.
Modernizing Media Strategies
Lockdowns are changing how people consume media—and how they interact with brands. On top of that, new privacy regulations are rolling out. How can we connect more meaningfully with consumers?
Google’s New Page Experience
Google is, yet again, updating the way it ranks websites to reflect the growing importance of user experience. Here’s what you need to know.
How COVID-19 Changed Marketing
Marketing in the age of disruption has been upended by the ultimate disruption—a global pandemic.
GTO GROUP APPOINTS NEW CPO
Carol Fraser has been appointed Chief People Officer to lead People & Development as the agency continues to prepare for its next phase of growth. Her role at the agency will be to support the internal growth of the staff while providing input into the company’s long-term strategic plan.
VITAS Announces GTO Group as AOR
VITAS Healthcare has selected GTO to support their strategic shifts and enhanced ROI from marketing initiatives.
GTO Presents: Digital First in Rare Diseases
Explore the GTO POV on how leading with digital health solutions like wearables, social advocacy, and remote monitoring can make a world of difference in diagnosing and treating rare diseases.
OBAGI
SUPPLY,
MEET DEMAND.
This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.
NOVARTIS
GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.
For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.
WHY GREATER THAN ONE?
Our independence is more than a competitive advantage — it’s essential.