WE CREATE BETTER HEALTHCARE MARKETING & COMMUNICATIONS THROUGH DATA, CONTENT, MEDIA & TECHNOLOGY.
BETTER. BELIEVE IT.
POINT OF VIEW
THE POWER OF INDEPENDENCE.
Independent agencies remain a force of dedicated client service and great work. Hear from GTO on how to resonate without the red tape.
MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.
Get the latest from GTO — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.
REBECCA MAHADEVA, CFO THOUGHT LEADER
Rebecca Mahadeva, Global Chief Financial Officer, discusses her career in finance and her strategic role at GTO on the CFO THOUGHT LEADER podcast.
Clubhouse: Bringing Brands to the Party
Dive into factors driving Clubhouse’s popularity, what the app’s model means for brands, and ways that marketers can leverage it to develop genuine relationships with invested consumers.
2020 PharmaVOICE Woman of the Week Anthology
See Amanda Powers-Han, CMO, featured in PharmaVOICE’s 2020 Woman of the Week Anthology.
REBECCA MAHADEVA, CFO THOUGHT LEADER
Rebecca Mahadeva, Global Chief Financial Officer, discusses her career in finance and her strategic role at GTO on the CFO THOUGHT LEADER podcast.
Clubhouse: Bringing Brands to the Party
Dive into factors driving Clubhouse’s popularity, what the app’s model means for brands, and ways that marketers can leverage it to develop genuine relationships with invested consumers.
Digital Transformation Leaders & Laggards
Explore the emergence of “digital leaders” and “digital laggards” and what an organization finding itself behind the digital transformation curve can do to pull forward.
2020 PharmaVOICE Woman of the Week Anthology
See Amanda Powers-Han, CMO, featured in PharmaVOICE’s 2020 Woman of the Week Anthology.
VITAS Announces GTO Group as AOR
VITAS Healthcare has selected GTO to support their strategic shifts and enhanced ROI from marketing initiatives.
GTO Presents: Digital First in Rare Diseases
Explore the GTO POV on how leading with digital health solutions like wearables, social advocacy, and remote monitoring can make a world of difference in diagnosing and treating rare diseases.
OBAGI
SUPPLY,
MEET DEMAND.
This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.
NOVARTIS
GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.
For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.
WHY GREATER THAN ONE?
Our independence is more than a competitive advantage — it’s essential.