We are the industry’s advanced media,
marketing, and technology agency
built for how customers experience
health and wellness today.

Data informs us. Media unites us. Content inspires us. Technology binds us.

Media (context), communications (creative/content) and technology (connections) represent the core capabilities of Greater Than One. Our proprietary approach strategically employs these capabilities to deliver behavior-changing customer experiences that drive better outcomes. And better outcomes mean better business results.

A brand must be greater than one identity, one story, one experience.

That’s why we’re Greater Than One.

Making the healthcare industry better, one article at a time.

Get the latest from Greater Than One — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.

THINK TANK: AI’s impact on Pharma

What Implementations of AI Have Most Impacted Pharma and Will Impact Pharma in the Future? The world is constantly changing. Every year there is new technology being developed and introduced to the world to make everyday tasks simpler, quicker, and easier. More specifically, Artificial Intelligence (AI) has made its way into our everyday lives via…

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THINK TANK: AI’s impact on Pharma

What Implementations of AI Have Most Impacted Pharma and Will Impact Pharma in the Future? The world is constantly changing. Every year there is new technology being developed and introduced to the world to make everyday tasks simpler, quicker, and easier. More specifically, Artificial Intelligence (AI) has made its way into our everyday lives via…

Read More

Andrew Bast Rejoins Greater Than One as Chief Strategy Officer

Media marketing and technology agency Greater Than One has announced Andrew Bast will be rejoining the agency as Chief Strategy Officer. Andrew brings the art and science of strategic planning to forge dynamic, insight-driven strategies which resonate deeply with our client’s customers.  He has launched and grown many brands, including NEXIUM, REXULTI, SEROQUEL, ENBREL, and WEGOVY.

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Network Your Why Event

Bindhu Gopalan, our Chief Client Officer, will moderate the Network Your Why 2023 event on September 14 in NYC.  This event highlights the voices of diverse, purpose-driven professionals in the healthcare advertising industry, sharing their stories with BIPOC and LGBTQIA+ individuals looking to start careers in healthcare advertising.   For more information and to register…

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OBAGI

Supply,
meet demand.

This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.

SEAGEN

In it for life.

Seagen wanted to create space for themselves as global leaders in cancer treatment. We helped them make room for the human element.

NOVARTIS

Global social movement for heart failure awareness.

For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.

Why Greater Than One?

Our superpower is getting your brand into the hands and onto the screens of your most important customers. We do that through the fusion of content, channel, and technology – an essential in modern healthcare marketing.