A brand must be greater than one identity, one story, one experience.

That’s why we’re Greater Than One.

And we’re proud to share that we’re the only independent agency that is certified as
both a WBE (Women Business Enterprise) and LGBTQ+ organization.

POINT OF VIEW

The power of independence.

Independent agencies remain a force of dedicated client service and great work. Hear from Greater Than One on how to resonate without the red tape.

Making the healthcare industry better, one article at a time.

Get the latest from Greater Than One — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.

Greater Than One appoints Mary Rose Burnham in newly created strategy position

Greater Than One, a full-experience marketing agency focused on healthcare, announced that Mary Rose Burnham PhD has been appointed Executive Vice President, Brand & Medical Strategy. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers. Burnham will report…

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The rise of HCP influencers in healthcare marketing

What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…

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The rise of HCP influencers in healthcare marketing

What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…

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Diversity in healthcare

Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives.  We know that…

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Greater Than One appoints Mary Rose Burnham in newly created strategy position

Greater Than One, a full-experience marketing agency focused on healthcare, announced that Mary Rose Burnham PhD has been appointed Executive Vice President, Brand & Medical Strategy. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers. Burnham will report…

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Greater Than One names new Executive Creative Director

Greater Than One, a privately held agency focused on healthcare, announced that Mindy Telmer has been appointed Executive Creative Director, EVP. Mindy will be the creative voice of the agency, responsible for providing Greater Than One (www.greaterthanone.com) clients with strategic creative direction and oversight from inception through execution. Telmer will report directly to Matthew Howes, President of Greater Than…

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Greater Than One appoints Brian Peterson in newly created Chief Digital Officer role

NEW YORK, NY (July 12, 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Brian Peterson has been appointed Chief Digital Officer, a newly created position. He will be responsible for providing clients at Greater Than One (www.greaterthanone.com)  with transformative digital solutions through the agency’s Capability Convergence model, a solution…

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GTO named MM+M Top 100 Agency

In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.

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OBAGI

Supply,
meet demand.

This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.

SEAGEN

In it for life.

Seagen wanted to create space for themselves as global leaders in cancer treatment. We helped them make room for the human element.

NOVARTIS

Global social movement for heart failure awareness.

For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.

Why Greater Than One?

Our independence is more than a competitive advantage — it’s essential.