WE ARE A FULL-EXPERIENCE MARKETING AGENCY.
WE CREATE BETTER HEALTHCARE CONTENT, CONTEXT, & CONNECTIONSINTERVENTIONS TO INFLUENCE BEHAVIOR & IMPROVE OUTCOMES.

POINT OF VIEW

THE POWER OF INDEPENDENCE.

Independent agencies remain a force of dedicated client service and great work. Hear from Greater Than One on how to resonate without the red tape.

MAKING THE HEALTHCARE INDUSTRY BETTER, ONE ARTICLE AT A TIME.

Get the latest from Greater Than One — read through what makes our leadership tick, our impacts in the industry, and where we’ll be next.

Top Takeaways from Google Marketing Live for Pharma Marketers 

Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data.   In addition, they have expanded some ad offerings as well. Some features…

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Greater Than One Appoints New Chief Client Officer

NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer. She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model….

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Top Takeaways from Google Marketing Live for Pharma Marketers 

Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data.   In addition, they have expanded some ad offerings as well. Some features…

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The Way Forward: Building Stronger Customer Relationships Within Pharma

Few industries affect consumers on a more personal level than the healthcare industry. Customers of any healthcare company, be it insurance providers, healthcare providers, or pharmaceutical companies, are invested in finding solutions to their health problems, and this often means there is more vulnerability and emotion in decision-making. Simply put: Healthcare is personal. To connect…

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Greater Than One Appoints New Chief Client Officer

NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer. She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model….

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MM&M Women of Distinction Honoree

Co-founder and CEO of Greater Than One, Elizabeth Apelles, has been named one of MM&M’s Women of Distinction. As a rare disease advocate and diversity champion, Apelles inspires employees and clients alike with her people-first approach to agency operations.

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GTO named MM+M Top 100 Agency

In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.

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OBAGI

SUPPLY,
MEET DEMAND.

This cult skincare brand wanted to make the move to e-commerce, so we helped them increase their revenue and their satisfied customer base.

SEAGEN

IN IT FOR LIFE.

Seagen wanted to create space for themselves as global leaders in cancer treatment. We helped them make room for the human element.

NOVARTIS

GLOBAL SOCIAL MOVEMENT FOR HEART FAILURE AWARENESS.

For the launch of ENTRESTO® (sacubitril/valsartan), we imagined a social movement that could start a totally original global heart failure conversation.

WHY GREATER THAN ONE?

Our independence is more than a competitive advantage — it’s essential.