Thought Leadership
2021 Media Trends
Take an in-depth look at the disruption and acceleration driving brand planning, data aggregation, and content optimization in today’s media landscape.
LATEST NEWS, LEADERSHIP & EVENTS.
BETTER. INFORMED.
Thought Leadership
Google Goes 4.0
Currently in beta, Google Analytics 4.0 is already poised to change the industry. GTO Group Associate Search Director Scott Litvack breaks down its unified app-website aggregation, event-driven model, and powerful AI support, so that you can bring 4.0 to your digital teams.
Events
GTO named MM+M Top 100 Agency
In acknowledging Greater Than One (GTO) as a premiere healthcare agency of 2021, Medical Marketing and Media (MM+M) recognized that our unique integration of data, content, media, and technology makes us truly greater than the sum of our parts.
Thought Leadership
The New Four Ps of Marketing
Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.
Events
OXLUMO® (lumasiran) Launch wins ELITE 2021 Award
Greater Than One (GTO) has been recognized by PM360 for its success in conceiving and launching a virtual campaign to support OXLUMO® (lumasiran), a first-in-class therapy developed by Alnylam.
Events
Honeycomb Health Modernizes Rare Disease Management
Chief Executive Officer and Honeycomb Health (HH) co-founder Elizabeth Apelles discusses why the high-tech nonprofit will forever change the lives of rare disease patients everywhere, and shares the buzz about her co-founder’s road trip to raise $3M dollars.