THE MODEL MAKES A DIFFERENCE.
AND WE’RE BUILT BETTER.

DATA GUIDES US. CONTENT DEFINES US. MEDIA UNITES US. TECHNOLOGY BINDS US. CREATIVITY IS EVERYWHERE.

Always evolving for a first-mover advantage, GTO’s proprietary model & focused approach leverage data (who/why), content (what/when) & media (where/how) to purposefully, personally, consistently & efficiently build & distribute your brand to achieve your business objectives.

No holding company,
no holds barred.

Greater Than One is a part of GTO Group. We’re built to combine the best of all worlds from agency, media, and enterprise. That gets you more expertise, more well-rounded solutions, and more of your needs met, efficiently.

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OUR LEADERS

GTO Founder/CEO - Elizabeth Izard Appelles

Ceo/president

Elizabeth Izard
Apelles

Elizabeth leads all of GTO globally. She is responsible for ensuring we deliver to our clients, anticipate opportunities, and capitalize on white space. Elizabeth also leads Greater Good, our 501(c)(3) dedicated to giving back, and Honeycomb Health, a technology platform geared towards families with rare genetic disease.

GTO Chief Client Officer - Hoon Chang

Chief Client Officer

Hoon
Chang

Hoon oversees the Account Management teams, establishing true partnerships by over-delivering and ensuring the highest quality of service. Throughout his 25 years working with everything from start-up bio-tech to big pharma, Hoon has proven that he is an expert at creating high-performance teams tailored to individual needs.

Chief People Officer

Carol
Fraser

Bringing comprehensive experience in human resources and leadership development, Carol helps to elevate GTO’s employee experience and engagement.  As an executive coach and EQ certified trainer, she ensures GTO’s people pillar is foundationally strong to support change management and improve operational efficiencies.

Chief Strategy Officer

Matthew
Howes

Passionate about working at the forefront of healthcare, Matthew leads a multidisciplinary team that drives innovation and growth for GTO’s diverse roster of clients. In his 27-year career, he has developed commercialization strategies for businesses that serve more than 100 million people every month and generate billions of dollars in revenue every year.

GTO Chief Financial Officer - Rebecca Mahadeva

Chief Financial Officer

Rebecca
Mahadeva

Rebecca is a proven finance leader and business partner, with success in creating efficiencies to drive margin improvement. She has 20+ years of experience in accounting, financial reporting, forecast planning & analysis, expense management and treasury. She has effectively managed finance and accounting teams across industries.

Chief Marketing Officer - Amanda Powers-Han

Chief Marketing Officer

Amanda
Powers-Han

An established healthcare marketing and communications leader with 20 years of experience, Amanda has a proven track record of building brands, leading clients, and helping propel GTO into its leadership position today. As CMO, Amanda is responsible for building strategic alliances, identifying new client opportunities, and leading GTO marketing efforts.

Chief Technology Officer - Ken Winell

Chief Technology Officer

Ken
Winell

Ken has over 30 years of experience in leading teams to deliver quality technology solutions for clients such as Pfizer, Sanofi, J&J, Kraft Foods, and many others. His focus on latest technologies such as Artificial Intelligence, Augmented & Virtual Reality, and other applications for healthcare help GTO remain innovative and ahead of the curve.

CLIENTS

These are the clients who have allowed us to bring our ideas to the table and collaborate to create something that’s simply better.

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Alnylam Logo
Bluebirdbio Logo
Dr. Reddy's Logo
Encore Logo
Grifols Logo
Hess Logo
Jazz Pharmaceuticals Logo
Neurelis Logo
Neurocrine Logo
Novartis Logo
NYU Logo
Obagi Logo
Oncopeptides Logo
Soliton Logo
Vitas Logo
Vyne Logo

So what does better look like?

We could tell you, but we’ll let our work speak for itself.