WE ARE BUILT TO CULTIVATE EXPERIENCE.
INTRODUCING CAPABILITY CONVERGENCE™:
A BETTER MODEL FOR BETTER OUTCOMES.

DATA INFORMS US. CONTENT DEFINES US. MEDIA UNITES US. TECHNOLOGY BINDS US. CREATIVITY LIBERATES US.

Every great experience the world has ever had consists of three components: Content, Context, and Connection. These same three components represent the core capabilities of Greater than One. Our proprietary model converges Media (Context), Communications (Content), and Technology (Connections) to deliver behavior-changing customer experiences that drive better outcomes. And better outcomes mean better business results.

No holding company,
no holds barred.

Greater Than One is a part of GTO Group. We’re built to combine the best of all worlds from agency, media, and enterprise. That gets you more expertise, more well-rounded solutions, and more of your needs met, efficiently.

NY HQ

OUS ON‑DEMAND

OUR LEADERS

GTO Founder/CEO - Elizabeth Izard Appelles

CEO

Elizabeth Izard
Apelles

Elizabeth leads all of GTO globally. She is responsible for ensuring we deliver to our clients, anticipate opportunities, and capitalize on white space. Elizabeth also leads Greater Good, our 501(c)(3) dedicated to giving back, and Honeycomb Health, a technology platform geared towards families with rare genetic disease.

President

Matthew
Howes

Passionate about working at the forefront of healthcare, Matthew leads a multidisciplinary team that drives innovation and growth for GTO’s diverse roster of clients. In his 27-year career, he has developed commercialization strategies for businesses that serve more than 100 million people every month and generate billions of dollars in revenue every year.

Chief Client Officer

Bindhu
Gopalan

Bindhu is a strategic account leader with 18+ years of demonstrated leadership in the pharmaceutical arena. She has helped to shape global strategy, launch brands and lead U.S. and global accounts in a variety of therapeutic areas. At Greater Than One, Bindhu is pivotal in driving growth for clients and building energized and successful account teams that deliver results. 

Chief People Officer

Carol
Fraser

Bringing comprehensive experience in human resources and leadership development, Carol helps to elevate GTO’s employee experience and engagement.  As an executive coach and EQ certified trainer, she ensures GTO’s people pillar is foundationally strong to support change management and improve operational efficiencies.

GTO Chief Financial Officer - Rebecca Mahadeva

Chief Financial Officer

Rebecca
Mahadeva

Rebecca is a proven finance leader and business partner, with success in creating efficiencies to drive margin improvement. She has 20+ years of experience in accounting, financial reporting, forecast planning & analysis, expense management and treasury. She has effectively managed finance and accounting teams across industries.

Chief Marketing Officer - Amanda Powers-Han

Chief Marketing Officer

Amanda
Powers-Han

An established healthcare marketing and communications leader with 20 years of experience, Amanda has a proven track record of building brands, leading clients, and helping propel GTO into its leadership position today. As CMO, Amanda is responsible for building strategic alliances, identifying new client opportunities, and leading GTO marketing efforts.

Chief Technology Officer

Ken
Winell

Ken has over 30 years of experience in leading teams to deliver quality technology solutions for clients such as Pfizer, Sanofi, J&J, Kraft Foods, and many others. His focus on latest technologies such as Artificial Intelligence, Augmented & Virtual Reality, and other applications for healthcare help GTO remain innovative and ahead of the curve.

Executive Creative Director

Pilar
Belhumeur

Pilar has 15+ years of experience in omni-channel marketing and advertising in the health and wellness space. She is a builder of brands and customer experiences that fulfill user needs and drive business results. She is passionate about pushing ideas further through powerful storytelling, beautiful design and the latest technologies. She creates visionary experiences that transform brands.

CLIENTS

These are the clients who have allowed us to bring our ideas to the table and collaborate to create something that’s simply better.

So what does better look like?

We could tell you, but we’ll let our work speak for itself.