We are change
makers.
leaders.
humans.
experts.
collaborators.
innovators.
philanthropists.
strategists.
partners.
Greater Than One is a leading independent, employee-owned healthcare media, marketing, and technology agency with 25 years of industry experience.
We empower clients to deliver on the future of healthcare marketing.
We’re your partners in innovation
By unifying media, content, technology, and human connection, we deliver exceptional healthcare marketing experiences that transform the industry.
Driving exceptional business outcomes through transformative innovation
Media Strategy
Media strategy is the foundation of Greater Than One. With our data-driven approach, we create impactful omnichannel experiences that drive successful business outcomes.
Compelling Content
Compelling content is a cornerstone of a successful business strategy. We combine our industry expertise with our deep understanding of healthcare audiences to deliver relevant, engaging content.
Our Culture
Our culture is your competitive advantage. As an extension of your team, we align with your vision to relentlessly pursue exceptional outcomes together.
Unlocking potential with advanced technology solutions
Greater Reach
Greater Reach builds better business cases by pinpointing the perfect channel mix, frequency, and budget allocation to reach your target audience with laser focus.
Rare Reach
Rare Reach is a signal harvesting solution that identifies and activates rare disease sufferers hidden by missed and misdiagnosis.
Market Builder Model
Market Builder Model is a disease education and market-shaping scenario planner designed to create the optimal brand launch and discovery environment.
Greater Score
Our services
Elevate your marketing and break through the noise with Greater Than One’s data-driven omnichannel capabilities. Reach the most valuable audience, deliver impactful messages, and achieve measurable results.
Media
Leveraging 25 years of industry data, we craft data-driven, omnichannel campaigns that reach the right audiences at the right time. We maximize your media spend and deliver measurable results, unlocking growth with a suite of services — strategy, digital, data, programmatic buying, and performance marketing.
Strategy
We help innovative brands conceive and deliver big ideas. Our consulting expertise goes beyond tactics, crafting a winning creative and media strategy that seamlessly integrates with your brand. This data-driven approach ensures maximum impact and resonates deeply with your target audience, setting the stage for successful campaigns.
Content
Greater Than One conquers complex marketing challenges by delivering compelling content at scale. We combine industry expertise with deep audience understanding to deliver content that resonates, crafting hyper-relevant and engaging experiences that inspire audiences and drive results.
Technology
We fuel category success with cutting-edge marketing technology. Our proprietary tools leverage industry data, benchmarks, and machine learning to tailor campaigns perfectly for the hyper-specialized healthcare market. This data-driven approach ensures your message reaches the right audience with maximum impact.
Greater Than One is a team of owners, operators, and seasoned employees who are highly competent. I am confident we will be better partners than anyone else out there.
Elizabeth Izard Apelles
President and CEO, Greater Than One
Our leadership team
Get to know the passionate leaders shaping the future of healthcare marketing.
Elizabeth Izard Apelles
President and CEO
As an inspiring co-founder and CEO, Elizabeth fosters a culture of curiosity and relentless pursuit of excellence. She is ever the innovator, driving Greater Than One to create advanced solutions for visionary clients. Under Elizabeth’s leadership, Greater Than One has earned multiple awards, including a Webby, two MAHF awards, and a People’s Choice Award. Passionate about the purpose behind the work, Elizabeth created a non-profit, GTO Greater Good, to benefit a variety of Healthcare missions.
Amanda Powers-Han
Chief Media and Marketing Officer
Andrew Bast
Chief Strategy Officer
Andrew creates insight-rich ideas that come to life in the hands and screens of our clients’ customers—from early clinical development and commercialization through market development, launch, and life-cycle management. He has developed marketing efforts for several major healthcare and non-healthcare brands, always focusing on incorporating marketing best practices across verticals.
Brian Peterson
Chief Digital Officer
Brian has over 25 years of experience working at the intersection of technology, data, and people to help global organizations leverage new business models that drive growth. He collaborates cross-functionally to reimagine all aspects of their client’s digital experiences and accelerate change across their digital ecosystem.
Preston Taylor
Chief Financial Officer
Preston is a strategic finance leader with 16+ years of experience at media and digital agencies. He has extensive experience revamping agency financial operations and commercializing new product offerings to deliver client value. He oversees the finance function and partners with executive leadership to drive optimal financial performance and commercial excellence at the agency.
Jason Valdez
Chief Operations Officer
Jason has devoted over 20 years of his career to pharmaceutical marketing and advertising, demonstrating a track record of launching successful brands in the US and globally. He collaborates closely with his team and clients to identify the best practices to ensure the tactical delivery of client strategies and aligned initiatives.
Jen Cully
SVP, People & Development Director
Jen is a collaborative and supportive human resources leader with over 20 years of experience. Recognizing that people are central to everything we do, a strong focus on talent helps ensure successful operations and an engaged community. Her ability to provide insights on skill gaps, job satisfaction, and employment trends strengthens our people-first culture.
Revolutionize your healthcare
marketing with Greater Than One
Data informs us. Media unites us. Content inspires us. Technology binds us.
See how Greater Than One can transform your marketing strategy.