POINT OF VIEW

The power of independence.

Independent, client focused and employee owned, Greater Than One’s guarantee is to exceed client expectations. Hear how.

No holding company,
no holds barred.

Greater Than One is a part of GTO Group. We’re built to combine the best of all worlds from agency, media, and enterprise. That gets you more expertise, more well-rounded solutions, and more of your needs met, efficiently.

And we’re proud to share that we’re the only independent agency that is certified as both a WBE (Women Business Enterprise) and LGBTQ+ organization.

NY HQ

OUS on-demand

Our leaders

President and CEO

Elizabeth
Izard Apelles

Elizabeth Izard Apelles is the co-founder and CEO of Greater Than One. She ensures that the agency delivers to clients, anticipates opportunities, and capitalizes on white space. Under Elizabeth’s tenure, Greater Than One has won numerous awards including a Webby, two MAHF awards and a People’s Choice Award.
Elizabeth was designated as an MM&M Woman of Distinction. Elizabeth is also the co-founder and CEO of GTO’s foundation, GTO Greater Good (GG), a 501c3 dedicated to giving back which includes Honeycomb Health, a non-profit created to help support rare disease organizations raise awareness and funds for rare disease research. Honeycomb Health was a finalist for the ”8 that innovate” at the Diversity Alliance for Science.

Chief Media and Marketing Officer

Amanda
Powers-Han

Amanda Powers-Han is an established healthcare marketing and communications leader with 25 years of industry experience. As Chief Media and Marketing Officer of Greater Than One, Amanda is responsible for overseeing the media practice, leading agency marketing efforts, and collaborating across clients to help create customer experiences that power their brands and businesses. She has led countless brand launches in healthcare, many of which became billion-dollar blockbusters under her leadership. Her work has garnered multiple awards for Greater Than One, including nominations as Vendor of the Year and Digital Preferred Vendor for major pharmaceutical companies.

Chief Strategy Officer

Andrew
Bast

As Greater Than One’s Chief Strategy Officer, Andrew brings the art and science of strategy to life. His role is to create insight-rich living ideas that come to life in the hands and on the screens of our client’s customers—from early clinical development and commercialization through market development, launch, and life-cycle management. Andrew has launched, grown, and developed marketing efforts for several  major healthcare and non-healthcare brands—always with an eye on incorporating marketing best practices across verticals.

Chief Digital Officer

Brian
Peterson

As Chief Digital Officer, Brian collaborates with Client Services, Media and Creative teams at Greater Than One to reimagine all aspects of their clients digital experiences and accelerate change across their digital ecosystem. He is passionate about blending design, data, and cross-functional teams to create experiences that people love. Brian has over 25 years of experience working at the intersection of technology, data, and people to help global organizations leverage new business models that drive growth.

Chief Financial Officer

Preston
Taylor

Preston is a strategic finance leader with 16+ years of experience at media and digital agencies. He has extensive experience revamping agency financial operations and commercializing new product offerings to deliver client value. He oversees the finance function at Greater Than One and partners with executive leadership to drive optimal financial performance and commercial excellence at the agency.

Chief Operations Officer

Jason
Valdez

Jason has devoted over 20 years of his career to pharmaceutical marketing and advertising, demonstrating a track record of launching successful brands both in the US and globally. He envisions Project Management and Operations as strategic partners and has developed unique processes that optimize efficiency, ensure control, and enable seamless execution. Recognizing that there is no “one-size-fits-all” approach to process, Jason collaborates closely with his team and clients to identify the best practices that will ensure the tactical delivery of client strategies and aligned initiatives.

SVP, People & Development Director

Jen
Cully

Jen is a collaborative and supportive human resources leader with over 20 years of experience. Recognizing that people are at the center of everything we do, a strong focus on talent helps ensure successful operations and an engaged community. Her ability to provide insights related to skill gaps, job satisfaction, and employment trends contribute towards making Greater Than One’s People-First culture even stronger.

Clients

These are the clients who have allowed us to bring our ideas to the table and collaborate to create something that’s simply better.

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So what does better look like?

We could tell you, but we’ll let our work speak for itself.