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Greater Than One | GTO

Greater Than One joins Real Chemistry to power the future of healthcare marketing with deeper data, smarter media, and measurable impact. LEARN MORE

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Gain the insights you need to support better decision-making and ensure your sales and marketing teams are fully informed. Greater ScoreTM enables your teams to not only understand HCP engagement journeys, but also to take actionable steps, driving prescriptions and reinforcing strategic outreach.
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Comprehensive Omnichannel
HCP Engagement Scoring

Greater Score is Greater Than One’s advanced scoring tool that empowers healthcare brand marketers and sales teams by providing a holistic view of healthcare professional (HCP) interactions across all programmatic media and CRM channels. Using real-time data from your omnichannel ecosystem, Greater Score evaluates and ranks HCP engagement with campaigns, so you can take immediate action on your most valuable prospects.

How It Works

Built to analyze complex data from every touchpoint, Greater Score tracks each interaction — including clicks, views, engagements and conversions — mapped to each unique physician NPI number. Our customizable scoring model allows custom engagement weights for each interaction type, creating a scoring system custom tailored to your strategic objectives.

Features include:
  • Customizable Scoring Model: Define weights for each interaction based on channel and engagement type, aligning scoring with your unique business goals.
  • Real-Time Updates: Continuous partner data flow means you can see current engagement levels and adapt quickly.
  • Seamless Integrations: Export data directly into your platforms (Veeva, Salesforce, etc.) to empower your sales team with information specific to their call plans, and ensure alignment across your field force operations.
  • Feedback loop: Integrate performance data with media channel buying to maximize media channel budgets.
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How the GTO Greater Score Model Works

I love Greater Score, it helps us know which leads to push to the field and which to further engage through retargeted NPP.

director

HCP US Marketing

The Greater Score Advantage

Enhanced insights 
with
AI Analytics

Built-in AI powered analytics help identify high-value physicians and make predictive recommendations for future campaigns.

Efficient Reporting and Visualization

With scheduled reports and an interactive dashboard you can explore engagement trends, identify top NPI performers, and adjust targeting strategies quickly.

Scalability to

Match Growth

Expandable across channels, Greater Score grows with your needs, supporting every facet of your media campaigns and beyond.

Request a demo

Discover how Greater Score can empower marketers and rank physician enagement.

Thank you!

Thank you for your interest in partnering with Greater Than One! Our team will contact you soon with the next steps.