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Digital transformation panel discussion


Even coming off the heels of the most tech-centric year in pharma history, our digital transformation continues to accelerate. In this hour-long webinar, Greater Than One (GTO) global Chief Technology Officer Ken Winell joins a panel of experts from Grifols and Crownpeak to discuss strategies that marketing & communications agencies can execute to deliver value to clients in increasingly hybridized, regulated spaces. With over 30 years of experience in leading teams for clients such as Pfizer, Sanofi, and J&J, Ken brings big-picture insights to questions around maintenance of legacy systems, investment in new infrastructure, and maximization of an agency’s current knowledge base. He also offers exciting glimpses at how GTO leverages artificial intelligence, augmented and virtual reality, and other novel technologies to create mind-blowing experiences for consumers and brands.

For the full presentation from the whole panel, tune in here on May 12 at 11 AM ET / 8 AM PT.