The Greater Than One (GTO) Group announces its new operating model to better serve clients outside the United States. Referred to as OUS (Outside United States) On-Demand, this operating strategy is based on two key components: centralized management of core capabilities in the US headquarters, and direct access to a scalable on-demand solution abroad.
Elizabeth Apelles, CEO of the Greater Than One (GTO) Group, discusses GTO’s commitment to diversity, equality and inclusion and explains why “diversity needs to be integral to any organization if they are to be successful.” Find out the transformative power of diversity in this exclusive, on-demand Q&A.
GTO Greater Good’s own Honeycomb Health, a nonprofit subsidiary has been named on the Top 8 That Innovate. Read about how Honeycomb Health’s mission to help people living with a rare disease and manage their health is not just making a much-needed difference, but also making award shortlists.
Innovation isn’t some quixotic bolt from the blue. It’s a talent your organization can build, by prioritizing agility, demanding cognitive diversity, and finding the Purple Cow. Senior VP of Strategy and Growth, Chris Mycek, shares 3 tips on how to foster an ecosystem of innovation within your organization.
GTO gives an honest take on what sets independent agencies apart from holding companies. We’ll dive deep into what clients identify as needs over wants and why employees Pros and Cons lists are seeing the light of day and leading to shakeups.
After 27 years delivering creative business solutions and insights to biopharma firms who drive billions in annual revenue, Chief Strategy Officer Matthew Howes has found his home at Greater Than One (GTO) Group. The PM360 ELITE Award winner will deliver value to GTO and our clients by championing cognitive diversity, collaborative cultures, and our fully integrated data-to-content model.