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Press Release

GREATER THAN ONE APPOINTS BRIAN PETERSON IN NEWLY CREATED CHIEF DIGITAL OFFICER ROLE

NEW YORK, NY (July 12, 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Brian Peterson has been appointed Chief Digital Officer, a newly created position. He will be responsible for providing clients at Greater Than One (www.greaterthanone.com)  with transformative digital solutions through the agency’s Capability Convergence model, a solution…

By 07.12.22

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Thought Leadership

Top Takeaways from Google Marketing Live for Pharma Marketers 

Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data.   In addition, they have expanded some ad offerings as well. Some features…

By 06.20.22

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Press Release

Greater Than One Appoints New Chief Client Officer

NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer. She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model….

By 05.16.22

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pharma customer development
Thought Leadership

The Way Forward: Building Stronger Customer Relationships Within Pharma

Few industries affect consumers on a more personal level than the healthcare industry. Customers of any healthcare company, be it insurance providers, healthcare providers, or pharmaceutical companies, are invested in finding solutions to their health problems, and this often means there is more vulnerability and emotion in decision-making. Simply put: Healthcare is personal. To connect…

By 05.09.22

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Press Release

MM&M Women of Distinction Honoree

Co-founder and CEO of Greater Than One, Elizabeth Apelles, has been named one of MM&M’s Women of Distinction. As a rare disease advocate and diversity champion, Apelles inspires employees and clients alike with her people-first approach to agency operations.

By 04.19.22

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