Latest news, leadership & events.
Better. Informed.

Social Media in Healthcare Advertising: Building a loyal audience of brand evangelists 

Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever.  But just being on social media isn’t enough. It’s crucial that companies humanize their brands and…

Read More

Greater Than One appoints Preston Taylor Chief Financial Officer

NEW YORK, (September 19, 2023) — Greater Than One, a full-experience marketing agency focused on healthcare, announced that Preston Taylor has been named Chief Financial Officer. He will be responsible for overseeing the agency’s financial and commercial operations. Taylor will report directly to Elizabeth Apelles, CEO of Greater Than One. According to Apelles, “Preston has…

Read More

Network Your Why Event

Bindhu Gopalan, our Chief Client Officer, will moderate the Network Your Why 2023 event on September 14 in NYC.  This event highlights the voices of diverse, purpose-driven professionals in the healthcare advertising industry, sharing their stories with BIPOC and LGBTQIA+ individuals looking to start careers in healthcare advertising.   For more information and to register…

Read More
  • Category

  • Tags

  • Format

Great things lie ahead.

Become part of our team of talent.