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The rise of HCP influencers in healthcare marketing

What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…

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Diversity in healthcare

Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives.  We know that…

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Talking DTC: Creating Compelling DTC Ads

Marketing success depends on creative excellence. In fact great creative is the best way to save media expenditures as effectiveness increases. Unfortunately much DTC advertising still fails to stand out. Join our Chief Client Officer, Bindhu, on January 25, 2023 at 1:30 pm as she and other marketing executives talk with Xpectives Health about how…

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