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Imagining a More Connected Future

Same needs, new tools. While our fundamental healthcare needs haven’t changed much over the past century, our healthcare toolbox has massively expanded with the aid of technology. Find out why Chief Technology Officer, Ken Winell, believes that new technologies including patient devices, digital therapeutics, and virtual realities will create a more connected future.

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The View From the Forefront

We can never be certain what the year will hold, but when you stand at the forefront of healthcare marketing, the view becomes a little clearer. Read more to find out why President Matthew Howes expects customer-centricity, digital-first executions, and data and intelligence to take over 2022.

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GTO Group Introduces OUS On Demand

The Greater Than One (GTO) Group announces its new operating model to better serve clients outside the United States. Referred to as OUS (Outside United States) On-Demand, this operating strategy is based on two key components: centralized management of core capabilities in the US headquarters, and direct access to a scalable on-demand solution abroad.

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Diversity Q&A: Elizabeth Apelles, Greater Than One

Elizabeth Apelles, CEO of the Greater Than One (GTO) Group, discusses GTO’s commitment to diversity, equality and inclusion and explains why “diversity needs to be integral to any organization if they are to be successful.” Find out the transformative power of diversity in this exclusive, on-demand Q&A.

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