VITAS Announces GTO Group as AOR

Read the official announcement from VITAS.

November 17, 2020 — VITAS Healthcare has chosen Greater Than One Group as its agency of record to support the hospice company’s transformative focus on brand equity, improved efficiency and enhanced return on investment from its marketing initiatives.

VITAS Healthcare has selected GTO Group as its agency of record to support their transformative focus on brand equity, improved efficiency, and enhanced return on investment from its marketing initiatives. VITAS Healthcare is a pioneer in the hospice industry and is the nation’s leading provider of end-of-life care, with nearly 12,000 employees and an average daily census of 19,000 patients throughout 14 states and the District of Columbia.    

Drew Landmeier, VITAS Senior Vice President and Chief Marketing Officer, stated of the partnership, “The Greater Than One team stood out for its healthcare expertise and ability to elevate our educational outreach to healthcare partners. … This partnership affirms our commitment to enhanced partner education, workforce diversity, improved patient and family experiences through timelier access to compassionate hospice care, and delivery of expert hospice care and education within underserved communities.”