Diversity in healthcare

Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives.  We know that […]

MM&M Women of Distinction Honoree

Co-founder and CEO of Greater Than One, Elizabeth Apelles, has been named one of MM&M’s Women of Distinction. As a rare disease advocate and diversity champion, Apelles inspires employees and clients alike with her people-first approach to agency operations.

The View From the Forefront

We can never be certain what the year will hold, but when you stand at the forefront of healthcare marketing, the view becomes a little clearer. Read more to find out why President Matthew Howes expects customer-centricity, digital-first executions, and data and intelligence to take over 2022.

GTO Group Introduces OUS On Demand

The Greater Than One (GTO) Group announces its new operating model to better serve clients outside the United States. Referred to as OUS (Outside United States) On-Demand, this operating strategy is based on two key components: centralized management of core capabilities in the US headquarters, and direct access to a scalable on-demand solution abroad.

Diversity Q&A: Elizabeth Apelles, Greater Than One

Elizabeth Apelles, CEO of the Greater Than One (GTO) Group, discusses GTO’s commitment to diversity, equality and inclusion and explains why “diversity needs to be integral to any organization if they are to be successful.” Find out the transformative power of diversity in this exclusive, on-demand Q&A.

Age of the Independent Agency

GTO gives an honest take on what sets independent agencies apart from holding companies. We’ll dive deep into what clients identify as needs over wants and why employees Pros and Cons lists are seeing the light of day and leading to shakeups.

The Power of Independent Agencies

While holding companies struggle with red tape, independent agencies are focused more than ever on client service and great work.

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