Few industries affect consumers on a more personal level than the healthcare industry. Customers of any healthcare company, be it insurance providers, healthcare providers, or pharmaceutical companies, are invested in finding solutions to their health problems, and this often means there is more vulnerability and emotion in decision-making. Simply put: Healthcare is personal. To connect…
Same needs, new tools. While our fundamental healthcare needs haven’t changed much over the past century, our healthcare toolbox has massively expanded with the aid of technology. Find out why Chief Technology Officer, Ken Winell, believes that new technologies including patient devices, digital therapeutics, and virtual realities will create a more connected future.
Greater Than One (GTO) Group Chief Technology Officer Ken Winell joins a Crownpeak panel to discuss the ongoing transformation in healthcare marketing. All in this exclusive, on-demand webinar.
Signaling the end of an era in digital communications, all major browsers will cease supporting third-party cookies by the end of 2021. GTO’s Engagement Strategist details the impact of that change and shares some tools marketers can use to drive success in the cookieless future.
Lockdowns are changing how people consume media—and how they interact with brands. On top of that, new privacy regulations are rolling out. How can we connect more meaningfully with consumers?
Explore the emergence of “digital leaders” and “digital laggards” and what an organization finding itself behind the digital transformation curve can do to pull forward.