2021 Media Trends
Take an in-depth look at the disruption and acceleration driving brand planning, data aggregation, and content optimization in today’s media landscape.
Modernizing Media Strategies
Lockdowns are changing how people consume media—and how they interact with brands. On top of that, new privacy regulations are rolling out. How can we connect more meaningfully with consumers?
How COVID-19 Changed Marketing
Marketing in the age of disruption has been upended by the ultimate disruption—a global pandemic.
Hear From A GTO Pioneer, Amanda Powers-Han
CMO, Amanda Powers-Han, sat down with PharmaVoice to discuss her 20 years with GTO, challenging the status quo, and the direction she envisions for media, data, and beyond.