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Social Media in Healthcare Advertising: Building a loyal audience of brand evangelists 

Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever.  But just being on social media isn’t enough. It’s crucial that companies humanize their brands and…

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The rise of HCP influencers in healthcare marketing

What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…

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