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The View From the Forefront

We can never be certain what the year will hold, but when you stand at the forefront of healthcare marketing, the view becomes a little clearer. Read more to find out why President Matthew Howes expects customer-centricity, digital-first executions, and data and intelligence to take over 2022.

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3 Ways to Foster Innovation

Innovation isn’t some quixotic bolt from the blue. It’s a talent your organization can build, by prioritizing agility, demanding cognitive diversity, and finding the Purple Cow. Senior VP of Strategy and Growth, Chris Mycek, shares 3 tips on how to foster an ecosystem of innovation within your organization.

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