The View From the Forefront

We can never be certain what the year will hold, but when you stand at the forefront of healthcare marketing, the view becomes a little clearer. Read more to find out why President Matthew Howes expects customer-centricity, digital-first executions, and data and intelligence to take over 2022.

Age of the Independent Agency

GTO gives an honest take on what sets independent agencies apart from holding companies. We’ll dive deep into what clients identify as needs over wants and why employees Pros and Cons lists are seeing the light of day and leading to shakeups.

Digital Transformation in Pharma

Greater Than One (GTO) Group Chief Technology Officer Ken Winell joins a Crownpeak panel to discuss the ongoing transformation in healthcare marketing. All in this exclusive, on-demand webinar.

Technology Applications Transforming Healthcare

Explore real-life technology applications demonstrated at CES that are transforming healthcare today and tomorrow.

Impact of the Antitrust Case Against Google

We explore some possible implications of the antitrust suit and what it could mean for marketers in the future.

The Power of Independent Agencies

While holding companies struggle with red tape, independent agencies are focused more than ever on client service and great work.

The Elements of Effective Connection

Due to COVID, content is becoming bigger than just words on a page. It can be about the experience, utility, innovation, and data, but ultimately, it needs to be about connection.

Using (Your) Voice for Organic Growth

We explore how leveraging voice assistants like Alexa and Siri can build your digital presence by reaching people where they love to be — home.