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Top Takeaways from Google Marketing Live for Pharma Marketers 

Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data.   In addition, they have expanded some ad offerings as well. Some features…

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The Way Forward: Building Stronger Customer Relationships Within Pharma

Few industries affect consumers on a more personal level than the healthcare industry. Customers of any healthcare company, be it insurance providers, healthcare providers, or pharmaceutical companies, are invested in finding solutions to their health problems, and this often means there is more vulnerability and emotion in decision-making. Simply put: Healthcare is personal. To connect…

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Imagining a More Connected Future

Same needs, new tools. While our fundamental healthcare needs haven’t changed much over the past century, our healthcare toolbox has massively expanded with the aid of technology. Find out why Chief Technology Officer, Ken Winell, believes that new technologies including patient devices, digital therapeutics, and virtual realities will create a more connected future.

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The View From the Forefront

We can never be certain what the year will hold, but when you stand at the forefront of healthcare marketing, the view becomes a little clearer. Read more to find out why President Matthew Howes expects customer-centricity, digital-first executions, and data and intelligence to take over 2022.

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