The Impending TikTok Ban in the US: Implications for Pharmaceutical Marketers
TikTok has become an essential platform for healthcare, allowing companies to raise disease awareness,educate, and connect authentically with younger demographics through creative, compliant storytelling.With its unique algorithm and ability to foster organic engagement, TikTok even enabled conditions likemental health, diabetes, and rare disease to be effectively addressed. Should the proposed TikTok ban go into effect, […]
Shaping the Future of Healthcare Marketing: Greater Than One’s Thought Leadership
At Greater Than One, we pride ourselves on being industry thought leaders at the forefront of healthcare marketing. Our team of experts consistently delivers innovative strategies and actionable insights to help our clients navigate the ever-evolving landscape. This past quarter, our thought leadership contributions have been featured across top industry publications, showcasing our expertise in […]
Paid Search in Healthcare and Pharma: Balancing Efficiency with Compliance
Paid search campaigns are the go-to strategy for advertisers looking for information seekers with high intent. As one of the most widely used advertising platforms globally, Google Ads offers immense opportunities for pharmaceutical companies to reach their target audiences effectively.
THINK TANK: AI’s impact on Pharma
What Implementations of AI Have Most Impacted Pharma and Will Impact Pharma in the Future? The world is constantly changing. Every year there is new technology being developed and introduced to the world to make everyday tasks simpler, quicker, and easier. More specifically, Artificial Intelligence (AI) has made its way into our everyday lives via […]
What Working in the Rare Disease Space Means to the People of Greater Than One
February is Rare Disease Month where organizations worldwide come together to raise awareness for the 7,000 known rare diseases that affect over 300 million people. Greater Than One, as an agency, has been working in the rare disease space for over 20 years. Hear from the team about what working in the rare disease category means to them. Rare […]
Social Media in Healthcare Advertising: Building a loyal audience of brand evangelists
Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever. But just being on social media isn’t enough. It’s crucial that companies humanize their brands and […]
Patient and caregiver influencers in healthcare marketing
Influencer campaigns have revolutionized marketing strategy across many industries, and it is simple to see why — brands and businesses make $5.78 for every $1 they invest into influencer marketing.
The rise of HCP influencers in healthcare marketing
What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products […]
Empathy and Compassion in Healthcare
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience. What are they feeling and why? What assumptions are we making about their inner lives that might […]
Diversity in healthcare
Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives. We know that […]