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The Rise of HCP Influencers in Healthcare Marketing

What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…

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The Evolving Role of Mid-Level Providers in Healthcare

The pandemic shed light on a major gap in the healthcare system–a physician shortage that became a very apparent problem in urgent care, hospitals, primary care, and specialty practices. As a result, it has accelerated the need for mid-level providers like nurse practitioners (NPs) and physician assistants (PAs) to take on more prominent roles. There’s…

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Top Takeaways from Google Marketing Live for Pharma Marketers 

Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data.   In addition, they have expanded some ad offerings as well. Some features…

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