Paid Search in Healthcare and Pharma: Balancing Efficiency with Compliance
Paid search campaigns are the go-to strategy for advertisers looking for information seekers with high intent. As one of the most widely used advertising platforms globally, Google Ads offers immense opportunities for pharmaceutical companies to reach their target audiences effectively.
THINK TANK: AI’s impact on Pharma
What Implementations of AI Have Most Impacted Pharma and Will Impact Pharma in the Future? The world is constantly changing. Every year there is new technology being developed and introduced to the world to make everyday tasks simpler, quicker, and easier. More specifically, Artificial Intelligence (AI) has made its way into our everyday lives via […]
What Working in the Rare Disease Space Means to the People of Greater Than One
February is Rare Disease Month where organizations worldwide come together to raise awareness for the 7,000 known rare diseases that affect over 300 million people. Greater Than One, as an agency, has been working in the rare disease space for over 20 years. Hear from the team about what working in the rare disease category means to them. Rare […]
Social Media in Healthcare Advertising: Building a loyal audience of brand evangelists
Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever. But just being on social media isn’t enough. It’s crucial that companies humanize their brands and […]
Patient and caregiver influencers in healthcare marketing
Influencer campaigns have revolutionized marketing strategy across many industries, and it is simple to see why — brands and businesses make $5.78 for every $1 they invest into influencer marketing.
The rise of HCP influencers in healthcare marketing
What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products […]
Empathy and Compassion in Healthcare
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience. What are they feeling and why? What assumptions are we making about their inner lives that might […]
Diversity in healthcare
Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives. We know that […]
Marketing Healthcare to Gen Z: Strategy
Members of Generation Z are emerging into adulthood and quickly becoming one of the most discerning, thoughtful cohorts of consumers in US history. As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. In a previous post, […]
The Evolving Role of Mid-Level Providers in Healthcare
The pandemic shed light on a major gap in the healthcare system–a physician shortage that became a very apparent problem in urgent care, hospitals, primary care, and specialty practices. As a result, it has accelerated the need for mid-level providers like nurse practitioners (NPs) and physician assistants (PAs) to take on more prominent roles. There’s […]