Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data. In addition, they have expanded some ad offerings as well. Some features…
Few industries affect consumers on a more personal level than the healthcare industry. Customers of any healthcare company, be it insurance providers, healthcare providers, or pharmaceutical companies, are invested in finding solutions to their health problems, and this often means there is more vulnerability and emotion in decision-making. Simply put: Healthcare is personal. To connect…
Same needs, new tools. While our fundamental healthcare needs haven’t changed much over the past century, our healthcare toolbox has massively expanded with the aid of technology. Find out why Chief Technology Officer, Ken Winell, believes that new technologies including patient devices, digital therapeutics, and virtual realities will create a more connected future.
We can never be certain what the year will hold, but when you stand at the forefront of healthcare marketing, the view becomes a little clearer. Read more to find out why President Matthew Howes expects customer-centricity, digital-first executions, and data and intelligence to take over 2022.
Elizabeth Apelles, CEO of the Greater Than One (GTO) Group, discusses GTO’s commitment to diversity, equality and inclusion and explains why “diversity needs to be integral to any organization if they are to be successful.” Find out the transformative power of diversity in this exclusive, on-demand Q&A.
GTO gives an honest take on what sets independent agencies apart from holding companies. We’ll dive deep into what clients identify as needs over wants and why employees Pros and Cons lists are seeing the light of day and leading to shakeups.