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Google Goes 4.0

Currently in beta, Google Analytics 4.0 is already poised to change the industry. GTO Group Associate Search Director Scott Litvack breaks down its unified app-website aggregation, event-driven model, and powerful AI support, so that you can bring 4.0 to your digital teams.

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The New Four Ps of Marketing

Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.

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DIGITAL TRANSFORMATION PANEL DISCUSSION

Chief Technology Officer Ken Winell joins a panel of industry experts to discuss audience demands for novel experiences, the challenges posed by increasing regulation, and technology solutions that can help set marketers up for success.

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