Marketing Healthcare to Gen Z : Messaging 

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early twenties, will soon be taking charge of their own healthcare for the first time in their lives. Within the next few years, Gen Zers will stop qualifying for health insurance coverage […]

Top Takeaways from Google Marketing Live for Pharma Marketers 

Google introduced a number of new features last week as part of their Google Marketing Live event. As data privacy becomes more and more important, Google has introduced measures to ensure conversion tracking and attribution can be accurately measured without compromising user data.   In addition, they have expanded some ad offerings as well. Some features […]

The Way Forward: Building Stronger Customer Relationships Within Pharma

Few industries affect consumers on a more personal level than the healthcare industry. Customers of any healthcare company, be it insurance providers, healthcare providers, or pharmaceutical companies, are invested in finding solutions to their health problems, and this often means there is more vulnerability and emotion in decision-making. Simply put: Healthcare is personal. To connect […]

Imagining a More Connected Future

Same needs, new tools. While our fundamental healthcare needs haven’t changed much over the past century, our healthcare toolbox has massively expanded with the aid of technology. Find out why Chief Technology Officer, Ken Winell, believes that new technologies including patient devices, digital therapeutics, and virtual realities will create a more connected future.

The View From the Forefront

We can never be certain what the year will hold, but when you stand at the forefront of healthcare marketing, the view becomes a little clearer. Read more to find out why President Matthew Howes expects customer-centricity, digital-first executions, and data and intelligence to take over 2022.

Diversity Q&A: Elizabeth Apelles, Greater Than One

Elizabeth Apelles, CEO of the Greater Than One (GTO) Group, discusses GTO’s commitment to diversity, equality and inclusion and explains why “diversity needs to be integral to any organization if they are to be successful.” Find out the transformative power of diversity in this exclusive, on-demand Q&A.

Age of the Independent Agency

GTO gives an honest take on what sets independent agencies apart from holding companies. We’ll dive deep into what clients identify as needs over wants and why employees Pros and Cons lists are seeing the light of day and leading to shakeups.

Digital Transformation in Pharma

Greater Than One (GTO) Group Chief Technology Officer Ken Winell joins a Crownpeak panel to discuss the ongoing transformation in healthcare marketing. All in this exclusive, on-demand webinar.

Greater than value

To succeed in bringing your brand to modern markets, you need to procure agencies who consistently go above and beyond on service, innovation, and value.

Telehealth now

The pandemic accelerated adoption of telehealth by 1000%. Chief Technology Officer Ken Winell examines this once-in-a-generation boom through the historical lens of improved care models, and reflects on the power it unlocks for patients and practitioners today.