Greater Than One | GTO

2021 Media Trends

Take an in-depth look at the disruption and acceleration driving brand planning, data aggregation, and content optimization in today’s media landscape.

Google Goes 4.0

Currently in beta, Google Analytics 4.0 is already poised to change the industry. GTO Group Associate Search Director Scott Litvack breaks down its unified app-website aggregation, event-driven model, and powerful AI support, so that you can bring 4.0 to your digital teams.

The New Four Ps of Marketing

Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.

Marketing in a Cookieless Future

Signaling the end of an era in digital communications, all major browsers will cease supporting third-party cookies by the end of 2021. GTO’s Engagement Strategist details the impact of that change and shares some tools marketers can use to drive success in the cookieless future.

Digital transformation panel discussion

Chief Technology Officer Ken Winell joins a panel of industry experts to discuss audience demands for novel experiences, the challenges posed by increasing regulation, and technology solutions that can help set marketers up for success.

Modernizing Media Strategies

Lockdowns are changing how people consume media—and how they interact with brands. On top of that, new privacy regulations are rolling out. How can we connect more meaningfully with consumers?

Google’s New Page Experience

Google is, yet again, updating the way it ranks websites to reflect the growing importance of user experience. Here’s what you need to know.

Rebecca Mahadeva, CFO thought leader

Rebecca Mahadeva, Global Chief Financial Officer, discusses her career in finance and her strategic role at GTO on the CFO THOUGHT LEADER podcast.

Clubhouse: Bringing Brands to the Party

Dive into factors driving Clubhouse’s popularity, what the app’s model means for brands, and ways that marketers can leverage it to develop genuine relationships with invested consumers.