Greater Than One (GTO) Group Chief Technology Officer Ken Winell joins a Crownpeak panel to discuss the ongoing transformation in healthcare marketing. All in this exclusive, on-demand webinar.
To succeed in bringing your brand to modern markets, you need to procure agencies who consistently go above and beyond on service, innovation, and value.
The pandemic accelerated adoption of telehealth by 1000%. Chief Technology Officer Ken Winell examines this once-in-a-generation boom through the historical lens of improved care models, and reflects on the power it unlocks for patients and practitioners today.
Take an in-depth look at the disruption and acceleration driving brand planning, data aggregation, and content optimization in today’s media landscape.
Currently in beta, Google Analytics 4.0 is already poised to change the industry. GTO Group Associate Search Director Scott Litvack breaks down its unified app-website aggregation, event-driven model, and powerful AI support, so that you can bring 4.0 to your digital teams.
Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.