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The New Four Ps of Marketing

Chief Marketing Officer Amanda Powers-Han shares the modern paradigm of better healthcare marketing & communications. Personal brands with a purpose can strategically use the power of data to drive their performance—and the unified value they deliver—for all audiences.

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Digital transformation panel discussion

Chief Technology Officer Ken Winell joins a panel of industry experts to discuss audience demands for novel experiences, the challenges posed by increasing regulation, and technology solutions that can help set marketers up for success.

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