March 29, 2022 (New York, NY) – Elizabeth Apelles, co-founder and CEO of Greater Than One has been named one of MM&M’s Women of Distinction in 2022. The award, formerly housed under the Hall of Femme banner, celebrates the industry’s most successful and respected veteran leaders.
Apelles is also the co-founder and CEO of Greater Than One’s foundation, GTO Greater Good (www.gtogreatergood.org), a 501c3 dedicated to giving back and includes Honeycomb Health, a non-profit created to help people living with rare disease. Honeycomb Health was recently recognized as one of the “8 That Innovate” by the Diversity Alliance for Science, one of the leading organizations in the life sciences industry promoting the economic growth of diverse businesses.
Apelles leads an organization that has diversity purposefully rooted in its DNA. Says Apelles, “diversity of thought and action is one of the keys to delivering exponential value to our clients. We are proud of our efforts here – to remain WBE and LGBT certified. It is good for us, and great for our clients.” Greater Than One’s digital-first, technology-enabled framework, uniquely leverages the convergence of content, context, and connections to advance healthcare marketing investment and build powerful healthcare brands. By converging disciplines including media, technology, and communications around customers and clients at the right time and at multiple touchpoints, Greater Than One creates superior experiences that transform healthcare.
Since inception, Apelles has committed to creating a diverse, enthusiastic, technology-enabled, and creative environment that inspires employees and clients alike.
Founded in 2000 and included in the “Top 100 Agencies by MM&M,” Greater Than One is a fully diverse, independent, full-experience healthcare marketing agency with offices headquartered in New York and services offered globally. Apelles has overseen the development of a robust and multi-part Diversity, Equity, and Inclusion training program to build collaborative and cohesive teams, improve communications and engagement, and ensure inclusivity of opinions to propel Greater Than One forward.