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Get to know the passionate leaders shaping the future of healthcare marketing.

Tap on any of our leaders to view their full bio

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Jen Cully Andrew Bast Preston Taylor Jason Valdez Brian Peterson Elizabeth Izard Apelles Amanda Powers-Han

Jen Cully

SVP, People & Development Director

Jen is a collaborative and supportive human resources leader with over 20 years of experience. Recognizing that people are central to everything we do, a strong focus on talent helps ensure successful operations and an engaged community. Her ability to provide insights on skill gaps, job satisfaction, and employment trends strengthens our people-first culture.

Andrew Bast

Chief Strategy Officer


Andrew creates insight-rich ideas that come to life in the hands and screens of our clients’ customers—from early clinical development and commercialization through market development, launch, and life-cycle management. He has developed marketing efforts for several major healthcare and non-healthcare brands, always focusing on incorporating marketing best practices across verticals.

Preston Taylor

Chief Financial Officer


Preston is a strategic finance leader with 16+ years of experience at media and digital agencies. He has extensive experience revamping agency financial operations and commercializing new product offerings to deliver client value. He oversees the finance function and partners with executive leadership to drive optimal financial performance and commercial excellence at the agency.

Jason Valdez

Chief Operations Officer


As Chief Operations Officer at Greater Than One, Jason Valdez brings over two decades of expertise in pharmaceutical marketing, operations, and strategic leadership. By uniting key teams under a single operational vision, he ensures efficiency, streamlined processes, and a collaborative culture. Jason’s focus on innovation and operational excellence drives Greater Than One’s ability to adapt and thrive, delivering impactful results for clients in an ever-evolving industry.

Brian Peterson

Chief Technology and AI Officer


Brian has over 25 years of experience working at the intersection of technology, data, and people to help global organizations leverage new business models that drive growth. He collaborates cross-functionally to reimagine all aspects of their client’s digital experiences and accelerate change across their digital ecosystem.

Elizabeth Izard Apelles

President and CEO


As an inspiring co-founder and CEO, Elizabeth fosters a culture of curiosity and relentless pursuit of excellence. She is ever the innovator, driving Greater Than One to create advanced solutions for visionary clients. Under Elizabeth’s leadership, Greater Than One has earned multiple awards, including a Webby, two MAHF awards, and a People’s Choice Award. Passionate about the purpose behind the work, Elizabeth created a non-profit, GTO Greater Good, to benefit a variety of Healthcare missions.

Amanda Powers-Han

Chief Media and Marketing Officer


Amanda is an established healthcare marketing and communications leader with 25 years of industry experience. She has led countless brand launches in healthcare, many of which became billion-dollar blockbusters under her leadership. Amanda is a member of the Pharmaceutical Executive Advisory Board and her work has garnered multiple awards for Greater Than One, including nominations as Vendor of the Year and Digital Preferred Vendor for major pharmaceutical companies.