We are excited to announce that our Media Strategy Director, Italia Mombello has been named to MM&M’s 40 Under 40 list!
The 40 Under 40 list highlights the Pharma industry’s top rising talents and includes individuals from pharma and biotech companies, agencies, device manufacturers, analytics firms and health media.
Italia’s honor is well deserved. At Greater Than One, Italia has had a quick growth trajectory moving from Senior Media Planner to Media Strategy Director within a few years.
While at Greater Than One, Italia has
- developed and led Media Masterclass workshops for clients
- created the first iteration of a SaaS product launched by Greater Than One this year
- built an NPI framework to measure media attribution and impact
Italia has been published in PharmaLive, MedAdNews, MM+M and POCMarketing.org.
She also participated in the 2023 Phreesia Agency Relationship Council, and moderated Meltwater’s virtual roundtable Transforming Insights into Action in Healthcare and Pharma, and she was selected by her peers to serve as a judge for the 2023 AMM Nexus Awards.
Jason Fleming, editor-in chief of MM&M, stated that “the individuals on this list are laying the foundation upon which the future of this industry will be built. They are creating a more equitable, inclusive landscape that will help pharma and biotech companies reach all patient populations.”
Congratulations to Italia and all the other honorees.
